Launching with Oscar de la Renta’s Store
Featuring Pre-Fall and Fall/Winter 2020 Collections
Luxury Fashion and Beauty Brands Tap Amazon’s
Innovative, Content-Driven Tools to Reach and Engage More
Shoppers
More Customers Turning to Mobile Shopping – In
the Past Year, Amazon Customers Ordered More Than One Billion
Fashion Items On Mobile Devices
Today, Amazon announced the launch of Luxury Stores, a new
shopping experience offering both established and emerging luxury
fashion and beauty brands. Iconic American fashion house, Oscar de
la Renta, unveils the first store featuring its Pre-Fall and
Fall/Winter 2020 collections, inclusive of ready-to-wear, handbags,
jewelry, accessories, and a new perfume, with childrenswear coming
soon. More brands will launch within Luxury Stores in the coming
weeks and seasons.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200915005426/en/
Available in the Amazon app by invitation only, Luxury Stores
combines the convenience customers have come to know and love from
Amazon with innovative technology like “View in 360.” This
interactive feature will begin rolling out with select garments at
launch, allowing customers to explore styles in 360-degree detail
to better visualize fit, and making shopping for luxury easier and
more engaging. With collections sold directly from the
participating brands as a ‘store within a store’ experience, brands
independently make decisions regarding their inventory, selection,
and pricing – and Amazon offers the merchandising tools for brands
to create and personalize content in each of their unique brand
voices. By seamlessly tying content and commerce together, both
fashion and beauty brands can engage and entertain customers
through immersive storytelling, including enhanced, auto-play
imagery and in-motion graphics.
“We are always listening to and learning from our customers, and
we are inspired by feedback from Prime members who want the ability
to shop their favorite luxury brands in Amazon’s store,” said
Christine Beauchamp, President of Amazon Fashion. “We are excited
to offer luxury brands the services and technology to build an
inspiring, elevated customer experience. It’s still Day One, and we
look forward to growing Luxury Stores, innovating on behalf of our
customers, and opening a new door for designers all over the world
to access existing and new luxury customers.”
Currently available to eligible U.S. Prime members, invited
shoppers can browse exclusive styles from Oscar de la Renta
throughout the season, including select ready-to-wear and a new
perfume. In addition, they can receive early access to the
Fall/Winter 2020 collection, which is currently only available in
Oscar de la Renta’s boutiques and website. To entertain and engage
invited shoppers, Amazon and Oscar de la Renta collaborated on a
launch video, starring Cara Delevingne, directed by Bunny Kinney,
and styled by Jason Bolden, celebrating the imaginative
intersection of fashion and technology.
“Oscar de la Renta is thrilled to partner with Amazon for the
launch of Luxury Stores,” stated Alex Bolen, CEO of Oscar de la
Renta. “As a global leader in retail, Amazon has a relentless focus
on improving the customer experience through constant innovation,
utilizing technology and customer feedback. We admire Amazon’s
customer-centric focus and look forward to telling our brand’s
story in compelling and engaging ways to even more customers
through the Luxury Stores experience.”
Eligible U.S. Prime members are the first invited to experience
Luxury Stores. Prime members that did not yet receive an invitation
via email can request an invitation by visiting
amazon.com/LuxuryStores. Over time, Luxury Stores will extend
invitations to more shoppers.
About Amazon Fashion
Amazon Fashion, the fashion retail division of Seattle-based
Amazon.com, Inc. (NASDAQ: AMZN), is a one-stop destination for
head-to-toe style. Find apparel, shoes, accessories, jewelry,
watches, handbags, and luggage from a wide range of designer,
contemporary, and emerging brands for any occasion, any style and
any budget. Amazon Fashion continues to expand its wide selection
and create new experiences on behalf of its customers, including
Prime exclusive programs like Prime Wardrobe, allowing you try
before you buy, and Personal Shopper by Prime Wardrobe, a service
that provides style inspiration and curated recommendations. Amazon
Fashion also recently introduced The Drop, an innovative shopping
experience that gives customers access to limited-edition
street-style collections designed by fashion influencers around the
world. Amazon Fashion aims to reinvent the online fashion shopping
experience for everyone and uses technology to serve customers with
products and brands that are relevant to them. For more
information, please visit www.amazon.com/fashion.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
https://www.aboutamazon.com/ and follow @AmazonNews.
About Oscar de la Renta
Oscar de la Renta is one of the world’s leading luxury goods
firms.
The New York-based company was established in 1965, and
encompasses a full line of women’s accessories, bridal,
childrenswear, fragrance, beauty and home goods, in addition to its
internationally renowned women’s ready-to-wear collection.
The design house is built on the foundation of femininity,
craftsmanship and timeless style. From romantic silhouettes and
impeccable tailoring to intricate embroideries and exquisite
detailing, each piece has the power to transport the woman who
wears it.
Through the decades, the brand philosophy has always been to
make women look and feel beautiful. As Oscar always said, “Fashion
is only fashion once a woman puts it on.”
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version on businesswire.com: https://www.businesswire.com/news/home/20200915005426/en/
Amazon Fashion Danielle Sirianni siriannd@amazon.com
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