Pro Football Focus Selects AWS as its Official Cloud and Machine Learning Provider
July 11 2019 - 9:00AM
Business Wire
Leading football analytics organization deepens
relationship with AWS, running mission-critical workloads and using
machine-learning services to enhance engagement and bring new
insights to telecasts
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Pro Football Focus (PFF), a
subscription-based analytics service that supplies data to the
National Football League (NFL), National Collegiate Athletic
Association (NCAA), and Canadian Football League (CFL) teams, has
moved all of its infrastructure to AWS, and has chosen AWS as its
official cloud and machine learning provider. PFF will use AWS
compute, storage, database, serverless, analytics, and machine
learning services to improve operational efficiency, innovate at a
faster pace, and drive deeper meaning from game statistical data.
AWS will enable PFF to uncover never-before-seen metrics that will
change the way that teams, fans, and the media experience football.
Working with AWS, PFF will enhance its data collection systems and
enterprise reporting suite so that organizations leveraging PFF’s
data can quickly discover player and opponent tendencies, identify
weaknesses in rosters, and create play cards based on that data,
accelerating their ability to strategize for every match up.
“We study and grade every player and play in every game, and by
teaming up with AWS, we can better understand, refine, and enhance
what we do with these vast amounts of data and how to deliver it to
the fans,” said Cris Collinsworth, sports commentator, former NFL
player, and majority owner of Pro Football Focus. “We have chosen
to use AWS’s unmatched breadth of functionality to innovate at
scale, and are using services like Amazon SageMaker to help us
build, train, and deploy machine learning models so that we can
generate predictions and deliver insights faster to teams and
broadcast partners such as NBC’s Sunday Night Football. We are
confident that AWS will give us what we need to innovate on the
fly, pinpoint new stats, and accelerate the delivery of those stats
to our audience.”
“Sports organizations around the world use AWS to develop new
capabilities and services that enable fans, coaches, and
broadcasters to experience sports through an entirely new
perspective,” said Mike Clayville, Vice President, Worldwide
Commercial Sales at AWS. “PFF turned to AWS for the speed,
security, performance, breadth of cloud services, and experienced
professional services team required to drive efficiency and
innovation, allowing them to refocus their manpower and capital on
automation and simplifying data collection, analysis, and delivery
processes. We are pleased to support PFF as they continue their
migration to the cloud, relying upon AWS’s leading machine learning
services to convert even more data into valuable stats that thrill
football fans everywhere.”
About Amazon Web Services
For 13 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
165 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 66
Availability Zones (AZs) within 21 geographic regions, spanning the
U.S., Australia, Brazil, Canada, China, France, Germany, Hong Kong
Special Administrative Region, India, Ireland, Japan, Korea,
Singapore, Sweden, and the UK. Millions of customers—including the
fastest-growing startups, largest enterprises, and leading
government agencies—trust AWS to power their infrastructure, become
more agile, and lower costs. To learn more about AWS, visit
aws.amazon.com.
About Amazon
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than competitor focus, passion for invention, commitment to
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