By Josh Beckerman

Ireland's Data Protection Commission has opened an inquiry into Google Ireland Ltd.'s processing of personal data in connection with its Ad Exchange.

The regulator said the matter arose from its "ongoing examination of data protection compliance" in personalized online advertising.

The commission said it will examine General Data Protection Regulation principles of transparency and data minimization, as well as Google's retention practices.

Google is a unit of Alphabet Inc. (GOOG, GOOGL).

Write to Josh Beckerman at josh.beckerman@wsj.com

(END) Dow Jones Newswires

May 22, 2019 13:42 ET (17:42 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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