UK Regulator to Have Oversight Over Google's Removal of Third-Party Cookies -- Update
June 11 2021 - 5:35AM
Dow Jones News
--UK's CMA will have oversight role in Google's plan to remove
third-party cookies
--Google offered a set of commitments to address competition
concerns
--The company said it will apply its commitments globally if the
CMA accepts them
By Adria Calatayud
The U.K.'s Competition and Markets Authority said Friday that it
will have an oversight role in Google's planned removal of
third-party cookies, as part of commitments made by the company to
overcome competition concerns.
The antitrust watchdog said it secured commitment from Alphabet
Inc.'s Google to address competition concerns raised by some third
parties about the tech company's plan. The CMA said it will take up
a role in the design and development of Google's Privacy Sandbox
proposals to ensure they don't distort competition.
Google separately said it has offered a set of commitments about
how it will design and implement its Privacy Sandbox proposals and
treat user data in its systems in the years ahead. The company said
its commitments confirm that, once third-party cookies are phased
out, its advertising products will have no data advantage and that
Google's own sites won't receive preferential treatment.
If the CMA accepts Google's commitments, the company said it
will apply them globally.
The company said its engagement with U.K. regulators recognized
the importance of reconciling privacy and competition concerns.
"We understand that our plans will be scrutinized, so we'll also
continue to engage with other regulators, industry partners and
privacy experts as well," Google Legal Director Oliver Bethell said
in a blog post.
The regulator said it will now launch a consultation on whether
to accept Google's commitments, which will close on July 8. The CMA
said it will then make a final decision and, if accepted, the
commitment would be legally binding.
Google's commitments follow an investigation, launched by the
CMA in January, into the company's plan to phase out third-party
cookies and other functionalities in its Chrome browser. The CMA
said it was concerned that Google's plan could be developed in ways
that would hurt competition in digital-advertising markets and
concentrated more ad spending on Google.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
June 11, 2021 05:22 ET (09:22 GMT)
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