HyperX Sponsorship of Iconic Las Vegas Arena
Reinforces Commitment to Gaming Experiences and Creating Community
as $1 Billion Esports Industry Continues to Grow Globally
CES Las Vegas - HyperX, the gaming division of Kingston
Technology, Inc., and Allied Esports, a global esports
entertainment company and a subsidiary of Allied Esports
Entertainment, Inc. (NASDAQ: AESE), today announced the renewal of
their exclusive naming rights agreement for Allied Esports’ global
flagship property, HyperX Esports Arena Las Vegas, located at the
Luxor Hotel & Casino.
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the full release here:
https://www.businesswire.com/news/home/20210113005230/en/
HyperX Sponsorship of Iconic Las Vegas
Arena Reinforces Commitment to Gaming Experiences and Creating
Community as $1 Billion Esports Industry Continues to Grow Globally
(Photo: Business Wire)
Per the multiyear deal, HyperX will continue to receive
prominent branding and signage inside and outside of the venue, as
well as across all arena promotions, content and social media
platforms. HyperX and Allied Esports will continue to partner on a
variety of co-branded experiences and events at the arena focused
on growing their gaming and esports communities.
“HyperX is excited to retain the naming rights sponsorship of
the HyperX Esports Arena Las Vegas as a sign of our commitment and
dedication to esports and the gaming community,” said Daniel
Kelley, director of marketing, HyperX. “Allied Esports is a key
partner for us, proving their ability to be a best-in-class esports
destination, and we look forward to continued success with
them.”
As the premier esports venue and production facility in North
America, the world-renowned HyperX Esports Arena Las Vegas has
become a global destination for esports fans, professional players,
streamers and influencers, event organizers, publishers and teams.
Since opening in March 2018, when it was named the Esports Business
Summit’s Venue of the Year, HyperX Esports Arena Las Vegas has
hosted more than 500 events, including industry icons like League
of Legends All-Star and Capcom Cup. Furthermore, HyperX Esports
Arena Las Vegas welcomed more than 300,000 visitors in 2019.
With its unique modular design, elevated main stage, two-story
LED video wall and one-of-a-kind HyperX Hype Tunnel, HyperX Esports
Arena Las Vegas is the ultimate setting for players to test and
showcase their skills. The arena’s weekly tournaments and
broadcasts, including Frags featuring Fortnite and Saturday Night
Speedway featuring Mario Kart 8, draw competitors from across the
west coast and have become a benchmark for community events and
grassroots growth for up-and-coming players.
In addition to its world-class gaming hospitality, HyperX
Esports Arena Las Vegas’s versatile production capabilities
continue to be at the center of many online esports and
entertainment productions throughout the world.
“HyperX has been an incredible naming rights partner for our
flagship property, bringing authenticity and credibility to the
most recognized esports venue and production facility in the
world,” said Jud Hannigan, CEO of Allied Esports. “We are thrilled
to extend this landmark alliance as we work together to continue
delivering exciting experiences and content for customers and
partners alike.”
Also designated as the Official Peripheral Partner of HyperX
Esports Arena Las Vegas, HyperX will continue to provide gaming
headsets, keyboards, mice and mouse pads, and USB microphones for
esports tournaments, special events, and daily play.
As CES 2021, the largest technology show in the US, goes to an
online format this year, HyperX is preparing for positive and
healthy gaming in 2021 by continued sponsorship of the arena
frequented by gaming fans and global visitors experiencing gaming
in a premium environment.
Due to the current COVID-19 situation, HyperX may experience
some product and shipping delays. HyperX is taking every possible
measure to work with partners to minimize the impact on its
customers and ensure product availability and timely delivery.
About HyperX
HyperX is the gaming division of Kingston Technology Company,
Inc., the world’s largest independent memory manufacturer, with the
goal of providing gamers, PC builders, PC, console and mobile power
users with high-performance components. For 16 years, the HyperX
mission has been to develop gaming products for all types of gamers
– high-speed memory, solid state drives, headsets, keyboards, mice,
charging accessories for console players, USB flash drives, and
mousepads – to the gaming community and beyond. The award-winning
HyperX brand is known for consistently delivering products that
deliver superior comfort, aesthetics, performance, and reliability.
HyperX gear is the choice of celebrity ambassadors, pro gamers,
tech enthusiasts, and over-clockers worldwide because it meets the
most stringent product specifications and is built with
best-in-class components. HyperX has shipped over 75 million memory
modules, 15 million gaming headsets, two million keyboards and one
million mice worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity,
learn how HyperX products can enhance your console experience and
boost performance for both you and your PC, console or mobile
device at hyperxgaming.com. Whatever your skill level, whatever
genres you play, we embrace all gaming enthusiasts everywhere with
our core belief — We’re All Gamers.
Website: http://www.hyperxgaming.com/ Twitter:
https://twitter.com/HyperX Instagram:
https://www.instagram.com/hyperx/ Facebook:
http://www.facebook.com/hyperxcommunity Youtube:
https://www.youtube.com/user/kingstonhyperx
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast
Company, Allied Esports International, Inc. is at the forefront of
esports entertainment with a global network of properties designed
to serve as competition battlegrounds, community experience hubs
and content production centers.
Through direct operation or membership in the Allied Esports
Property Network, the world’s first esports affiliate program,
Allied Esports’ facilities span North America, Europe, China and
Australia, and include the world-renowned HyperX Esports Arena Las
Vegas, a fleet of mobile arenas, the HyperX Esports Trucks, and the
HyperX Esports Studio in Hamburg, Germany.
Allied Esports’ properties serve as the home to a number of
online and offline proprietary productions and events, including
Friday Frags and Saturday Night Speedway, as well as original
partner programs like the Simon Cup.
For more information about Allied Esports, visit
AlliedEsports.gg and follow @AlliedEsports. Allied Esports
International, Inc. is a subsidiary of Allied Esports
Entertainment, Inc.
About Allied Esports
Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global
leader in esports entertainment, providing innovative
infrastructure, transformative live experiences, multiplatform
content and interactive services to audiences worldwide through its
strategic fusion of two powerful brands: Allied Esports and the
World Poker Tour (WPT). For more information, visit
AlliedEsportsEnt.com.
Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, Kingston Technology
Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press
room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are
registered trademarks or trademarks of Kingston Technology
Corporation in the U.S. and/or other countries. All registered
trader respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210113005230/en/
Mark Tekunoff HyperX 714-438-2791
mark_tekunoff@hyperxgaming.com
Gurpreet Bhoot Walt & Company for HyperX 408-369-7200 x1056
gbhoot@walt.com
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