LAS VEGAS, Aug. 19, 2021 /PRNewswire/ -- Allegiant
(NASDAQ: ALGT) today launched the travel company's signature
non-credit card loyalty program, Allways Rewards. The first
airline loyalty program designed specifically for leisure
travelers, Allways brings together the best of tech, travel and
retail – providing continuous opportunities for customers to earn
and redeem points - without restrictions, blackout dates or mileage
tracking. In addition to opportunities to redeem points for
flights, lodging and rental cars, the program leverages Allegiant's
partnerships to bring unique rewards to members, including sports
and live music event tickets and exclusive experiences.
The program rollout will be accompanied by the Allways
Rewards Launch Sweepstakes, starting September 3. One grand prize winner will receive
a year of concert tickets, along with a pair of tickets to eight
NFL Las Vegas Raiders home football games, beginning when the
Silver and Black host the Miami Dolphins on September 29 at Allegiant Stadium. The grand
prize winner will also receive vouchers for travel to Las Vegas or any other Allegiant destination.
Those who enroll in the program by September
13 will be automatically entered to win.
"We designed Allways Rewards specifically to have an immediate
personal impact for our customers. It was truly inspired by the
best innovative technology and retail programs that make earning,
tracking and using rewards incredibly easy," said Scott DeAngelo, Allegiant executive vice
president and chief marketing officer. "It's a generational
departure from traditional miles-based airline loyalty, which
exclusively addresses high-mileage business travelers with long
layovers in airport lounges."
"This program is about always earning, redeeming and getting
something in return – without having to calculate miles, or worry
about exceptions like blackout dates and point expiration," he
continued. "It specifically benefits the way that leisure
travelers fly, where they stay, and how they play. Allways Rewards
members are free to spend their points at any time, in any amount
for anything sold at allegiant.com"
Allways Rewards is a tech-forward program based on a
user-friendly, points-based system. Members receive one point for
every dollar spent at Allegiant.com, and two points per
$1 for spending over $500 (excluding taxes and fees). Points are
available for use 72 hours after travel on Allegiant, and are
redeemed at .01 per point. There are no blackout dates or
usage fees and no minimum requirements for redemption. Points have
no expiration for members who purchase travel with Allegiant within
24 months. Members will have the ability to combine Allways
Rewards points with vouchers or promo codes seamlessly. And unlike
most travel reward programs, points are awarded to the buyer rather
than to an individual traveler. This means the Allways member will
receive full credit for purchasing family travel, not just the cost
of their own ticket.
In another central benefit to be added later this year, Allways
members will receive a five percent discount on all airfare
purchased at Allegiant.com. Members will also see a host of special
promotions and discounts on travel offered via a personalized
online portal, as well as access to exclusive member benefits under
the Allways All-Access banner, including Ticketmaster ticket cash,
event ticket giveaways and promotions, opportunities to earn and
redeem on live music and sports event ticket purchases, special
artist experiences and more.
The program is designed to integrate seamlessly with the
Allegiant World Mastercard®, which debuts a new Allways-branded
look this month. Launched in 2016, the card has been named
USA Today 10Best Readers' Choice /
Best Airline Co-Brand Credit Card for 2019 and 2020.
Cardholders will be automatically enrolled in Allways Rewards, and
will enjoy additional benefits offered to cardholders.
There is no fee required to join Allways Rewards. To enroll,
visit Allegiant.com.
Allegiant – Together We FlyTM
Las Vegas-based Allegiant
(NASDAQ: ALGT) is an integrated travel company with an airline at
its heart, focused on connecting customers with the people,
places and experiences that matter most. Since
1999, Allegiant Air has linked travelers in
small-to-medium cities to world-class vacation
destinations with all-nonstop flights and industry-low average
fares. Today, Allegiant's all-Airbus fleet serves communities
across the nation, with base airfares less than half the cost of
the average domestic roundtrip ticket. For more information, visit
us at Allegiant.com. Media information, including photos, is
available at http://gofly.us/iiFa303wrtF
Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com
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SOURCE Allegiant Travel Company