Alkaline88® 1-Liter 12-Pack Will Be Available in Approximately 8,000 Stores of America’s Largest Drugstore Chain
May 10 2022 - 9:15AM
Business Wire
Alkaline88 12-Pack Available Just in Time for
Summer in Approximately 8,000 New Locations Across the Country
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, announced today that the
country’s largest drugstore chain will carry the Alkaline88 1-Liter
12 pack as part of a special summer promotion. The 12-pack is
already on shelves in many of the drugstore chain’s stores across
the country and will soon be available in approximately 8,000 total
chain locations throughout the summer.
“With the offer of our 1-liter 12-pack for this summer, the
nation’s largest drugstore chain is now carrying four different
Alkaline88® SKUs,” said Ricky Wright, President and CEO of The
Alkaline Water Company. “During the special summer promotion, new
and loyal Akaline88 consumers alike should be drawn to the product,
as the Alkaline88 12-pack will be prominently featured on endcaps,
promotional aisles, and special off-shelf merchandising displays.
Our 1-Liter 12 pack will make it easy for consumers to take our
Deliciously Smooth™ Alkaline88 to all their summer outings and
adventures.
“The addition of a fourth Alkaline88 SKU in a retail giant like
this is a testament to the growth of our brand. After only thirty
months in this major drugstore chain, their customers can now
choose from our 1-gallon, 3-liter, 1-liter 12-pack, and 1-liter
single serve, which can be found in store coolers across the
country. This is a great example of our brand’s organic in-store
growth that has helped Alkaline88 to become the 9th largest
value-added water in the country and the fastest-growing the top-10
value-added water in the country. Per the most recent Nielsen xAOC
data for the 26-weeks ending April 23, 2022, Alkaline88 grew 39.7%
YoY in Dollar Volume, over 2x the category, and 25% in Unit Volume,
over 50x the category,” concluded Mr. Wright.
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label “Clean Beverage.” In
2021, The Alkaline Water Company was pleased to welcome Shaquille
O’Neal to its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the 12-pack will soon be available in approximately 8,000 total
chain locations throughout the summer; and that the Company’s
1-Liter 12 pack will make it easy for consumers to take the
Company’s Deliciously Smooth™ Alkaline88 to all their summer
outings and adventures.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220510005271/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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