AgTech innovator taps integrated
communications and marketing agency to drive global growth
and brand awareness
NEW
YORK, Aug. 18, 2022 /PRNewswire/ -- Peppercomm,
award-winning, strategic and integrated communications and
marketing agency, today announced it has been named global PR
agency of record for AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI;
AGRIW), an AgTech company dedicated to advancing sustainable
cultivation and crop processing to yield more nutritious food with
limited environmental impact. AgriFORCE selected Peppercomm
following a competitive evaluation of several firms.
Headquartered in Vancouver, British
Columbia, AgriFORCE is poised to disrupt the agriculture
industry by building a portfolio of proprietary AgTech solutions to
help growers achieve higher quality and more sustainably produced
crops, alongside branded products and ingredients that unlock
superior nutrition for consumers. With an agreement to acquire
Delphy Group BV and a binding LOI to acquire Deroose Plants
NV recently announced, the company's strategic and holistic
approach aims to address key challenges facing the agriculture
industry.
"We're pleased to work with a company that can have a real
impact on our food and our planet," said Steve Cody, CEO of Peppercomm. "The global
pandemic and Russian invasion of Ukraine have significantly affected the food
supply chain and accelerated the need for solutions to address
these extraordinary challenges. AgriFORCE's IP and expertise are
coming to the marketplace at just the right time."
Peppercomm will help AgriFORCE build global brand awareness
through an integrated approach that includes strategic counsel,
messaging development, thought leadership, earned media and social
media, and digital advertising.
"AgriFORCE is excited to partner with Peppercomm as our agency
of record," shared Mauro Pennella,
President of AgriFORCE Brands and CMO of AgriFORCE Growing Systems.
"Peppercomm has strong experience across agriculture, agtech, and
consumer brands, including public companies with multinational
operations. We are confident that their tight-knit and senior team,
with existing industry and media relationships, can bring to life
the vision and purpose of AgriFORCE in the months ahead."
About Peppercomm
Peppercomm is an award-winning
strategic, integrated communications and marketing agency
headquartered in New York City
with offices in San Francisco and
London. The firm, which was
recently acquired by Ruder Finn,
combines 27 award-winning years of expertise serving blue chip and
breakout clients with forward-thinking new service offerings and
the freshness of a start-up. This unique mix of experience and
energy enables the firm to attract and empower teams with a
creative edge, drive, and passion for promoting, protecting, and
connecting clients in a fast-changing marketplace. Founded in 1995,
Peppercomm has received numerous accolades, including Crain's Best
Places to Work in NYC 2021, PRWeek's Best Places to Work 2020, the
Agency Elite 100, SABRE Award (Integrated Campaign), PRSA Big Apple
(2020, 2019 Winner Integrated Campaign), Platinum PR Awards (Media
Relations), PRNews Digital Awards (CSR), the Bulldog PR Awards
(Media Relations) and PR Daily's Top Agencies of 2022 among others.
For more information visit peppercomm.com.
About AgriFORCE
AgriFORCE Growing Systems Ltd.
(NASDAQ: AGRI; AGRIW) is an AgTech company focused on the
development and acquisition of crop production know-how and
intellectual property augmented by advanced AgTech facilities and
solutions. Looking to serve the global market, the Company's
current focus is on North America,
Europe, and Asia. The AgriFORCE vision is to be a leader
in delivering plant-based foods and products through advanced and
sustainable AgTech solution platforms that make positive change in
the world—from seed to table. The AgriFORCE goal: Clean. Green.
Better. Additional information about AgriFORCE is available
at: agriforcegs.com.
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SOURCE Peppercomm