Agora Announces Smule as New Customer to Live Stream Holiday Carols
December 07 2021 - 9:00AM
Agora, Inc. (NASDAQ: API), a pioneer and leading platform for
real-time engagement APIs, has announced Smule, a popular social
singing app that lets users enjoy millions of karaoke songs, as its
latest customer to enable users to sing carols in real-time this
season and spread holiday cheer with the improved Sing Live
feature. Utilizing Agora’s robust Software-Defined Real-time
Network (SD-RTN™), Smule users will be able to sing together and
connect to one another virtually with zero lags and latency for a
seamless experience during the holidays.
Agora’s SD-RTN utilizes 250 data centers around the world to
ensure real-time delivery without latency. With Smule’s Sing Live,
powered by Agora, carolers can join their friends and family in
holiday duets regardless of their geographic location, all without
any lags or delays. All Smule users can join audio-only Sing Live
sessions for free and Smule VIP subscribers can host video Sing
Live sessions with family and friends in Groups.
“Many families still can’t be together this year due to travel
restrictions so we’re thrilled to give them the opportunity to live
stream and sing carols together virtually,” said Tony Zhao, CEO and
founder of Agora. “By powering real-time engagement, we’re enabling
millions to connect virtually during the holiday season and still
feel a sense of being present together.”
Smule became Agora’s latest customer due to the company’s
ability to scale and quick time-to-market delivery. Using Agora’s
interactive live streaming software development kits (SDKs), Smule
was able to utilize interactive streaming at a very large scale
with excellent synchronization between endpoints. With the ease of
use of Agora’s APIs, Smule is enabling deeper connections with
users and driving additional revenue opportunities.
“With Agora's SD-RTN we were able to dramatically improve our
Sing Live feature, which allows our community members to sing
together anytime from anywhere in the world,” said Parker Ranney,
SVP of platform engineering and technology operations at Smule.
“Agora's efficiency and scalability allowed us to connect the
audience to the singers quickly and easily and reduce latency to
nearly zero – which removes one of the most frustrating challenges
of connecting virtually.”
In addition to live caroling, Smule will be launching more ways
for users to celebrate the holidays. Smule users can record duets
of classic holiday songs alongside legends like Elvis, Nat King
Cole, Frank Sinatra, Mariah Carey, Sarah McLachlan, and more, to
send as festive greetings to friends and family instead of
traditional cards. Smule will also offer new holiday-themed AR
styles and lenses to be used in video performances.
For more information, please visit https://www.agora.io/en/.
About Agora Agora is the leading Real-time
Engagement Platform as a Service (RTE PaaS) company. Agora’s
mission is to make real-time engagement ubiquitous, allowing
everyone to interact with anyone, in any application, anytime and
anywhere. Agora’s platform provides developers with simple,
flexible and powerful application programming interfaces, or APIs,
to embed real-time video and voice engagement experiences into
their applications.
About SmuleSmule, Inc. is a global leader in
interactive music creation with a mission to connect the world
through music. Every day, millions of people use Smule’s products,
including social singing app Smule, AutoRap and Magic Piano to
create original performances, collaborate with friends and join a
global community of music lovers. For more information,
visit smule.com or follow us on Facebook, Twitter
and Instagram.
Media Contact:
Sasha Dookhoo
Sasha@crenshawcomm.com
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