Adobe Advances Metaverse With Powerful New 3D and Immersive Experiences
June 14 2022 - 9:00AM
Business Wire
- Substance 3D applications surpass 100% year-over-year (YoY)
growth, demonstrating strong demand
- New Substance 3D releases include native Apple M-series
chips support for Painter, Designer, Sampler
- Hugo Boss, Salomon and other leading brands use Substance 3D
to deliver immersive experiences
- Adobe expands access to Substance 3D to students and
teachers worldwide free of charge
Adobe (Nasdaq:ADBE) today announced major updates to Adobe
Substance 3D – a suite of tools and services that support 3D
content creation from the beginning to the end of your project –
expanding on the tools’ extensibility and performance. Updates
include a 3D Materials SDK for developers, powerful new plugins and
native Apple M-series chips support for Painter, Designer and
Sampler. The company also previewed innovations from Adobe Research
focused on new ways to design, create and deliver engaging and
realistic immersive experiences, and showcased how leading brands
are using Substance 3D tools to build unique customer experiences.
Additionally, Adobe announced that Substance 3D applications will
be free to teachers and students worldwide.
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“Smart brands are getting ‘metaverse-ready’ by growing their 3D
and immersive content creation capabilities. That means that
creative artists with expertise in 3D have a wealth of
opportunities,” said Scott Belsky, chief product officer and
executive vice president of Adobe Creative Cloud, speaking at a
customer event in Paris. “These innovations provide new superpowers
to the rapidly growing number of creative people using Substance
3D.”
Substance 3D Collection for Powering 3D and Immersive
Experiences The growing importance of 3D and immersive content
has contributed to strong demand for Substance 3D tools across
gaming, entertainment and e-commerce industries. 3D content
creation also continues to grow into a core skill for creative
professionals as more brands prepare for the metaverse and other
immersive experiences. Substance tools have seen a strong 100% YoY
growth, with now hundreds of thousands of monthly active users.
Adobe announced multiple updates across the Substance 3D
Collection, including:
- Native Apple M-series chips support for Substance
Painter, Designer and Sampler, enabling 3D content creators to work
faster than ever before. All three tools are part of the Substance
3D Collection, the only end-to-end solution for 3D visuals and
experiences.
- To make the power of Substance materials as accessible as
possible, a new Substance 3D Materials SDK allows developers
to write their own plugins and use the Substance 3D Material and
Model engines inside other applications. A new Substance 3D
Automation Toolkit provides features for automating Substance
files-based tasks.
- A Substance Materials Plugin in Photoshop joins an
existing plugin for Illustrator – which is already used by hundreds
of thousands of Illustrator users – and helps save users time and
eliminates numerous steps needed to create texture and design
variations and 3D effects. The latest update to the Substance 3D
Plugin for Unity enables artists to load, apply and modify
Substance parametric materials directly inside the Unity engine, a
development platform for creating 2D and 3D multiplatform games and
interactive experiences.
- Expanding capabilities into 3D sculpting workflows, Adobe will
also release Substance 3D Modeler to customers later this
year. Modeler introduces an intuitive approach to 3D modeling that
frees users from previously complex and technical constraints. The
desktop and VR tool enables a vast range of creative possibilities,
including the creation of concept art, sketching and prototyping,
the crafting of detailed characters or props or even sculpting an
entire scene.
“Incorporating Adobe Substance 3D into our product design and
development processes has unlocked a new level of creative freedom
for the HUGO BOSS team,” said Sebastian Berg, Head of Digital
Excellence at HUGO BOSS AG. “The emergence of the metaverse
presents exciting opportunities for the fashion world, and Adobe
Substance 3D tools are an integral part of our approach as we
execute on our plan to develop 80% of our collections on a digital
basis by the end of this year.”
“Visualization is one of the keys to success in accelerating
decision making, strengthening the link with creative direction and
reducing our time-to-market by validating the product in the
marketing touchpoints,” said Guillaume Meyzenq, SVP Consumer
Category Running, Outdoor & Sportstyle at Salomon. “The Adobe
Substance tools allow us to reinforce the user experience, offer us
a lot of flexibility and a reduced adoption time for the designers
by importing digital assets from other tools.”
“The mix of simplicity and raw power of what I can do in Adobe
Substance 3D Modeler is staggering. It's the gold standard for two
handed sculpting,” said Bay Raitt, a 3D graphic novelist and
principal UX designer at Unity. “With a set of perfectly chosen
controls, Modeler is deceptively simple to use, but as your skills
improve it is worthy of deep mastery for even the most dedicated
sculpting and world building tasks.”
New Adobe Research Innovations for Future Metaverse
Experiences Adobe Research, a world-class organization with
research scientists, engineers, artists and designers who shape
experimental ideas into innovative technologies, today previewed
research projects designed to power future metaverse
experiences:
- New AR and 3D shopping tools from Adobe Research and Adobe
Commerce bring rich online information to the in-store shopping
experience. Customers can scan products on their mobile devices to
access personalized shopping insights, product price comparisons,
reviews and product details. This helps customers make better
in-store purchasing decisions and gives retailers the tools to
adapt to customers' needs in real time. B2B companies can also use
this technology to optimize warehouses.
- Adobe today previewed a new intelligent method for optimizing
load time while maintaining visual fidelity for optimal AR customer
experiences. The new AI-powered approach allows brands to deliver a
high-quality AR experience in a fraction of the time it would
normally require by prioritizing AR content that is most likely to
be relevant to the viewer first based on their movements within the
physical space. This will help brands alleviate the common
challenges stemming from slow load times on large AR scenes. This
technology will be integrated into Adobe Aero later this year.
Pricing and Availability Native Apple M-series chips
support for Substance Painter, Designer and Sampler and the
Substance Materials Plugin for Photoshop are available today. The
Substance 3D Plugin for Unity will be available later this month,
and Substance 3D Modeler, currently in beta, will be available
later this year.
Starting this summer, Adobe will expand free access to Substance
3D applications to teachers and students worldwide. Universities
subscribing to the Creative Cloud All Apps plan already have free
access to Adobe Substance 3D applications.
Additionally, Adobe is partnering with schools on 3D and
immersive curricula including RUBIKA DESIGN Valenciennes Design
School in France and the ArtCenter in Pasadena, California.
About Adobe Adobe is changing the world through digital
experiences. For more information, visit www.adobe.com.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contacts Roman Skuratovskiy Adobe 415-504-2855
skuratov@adobe.com Bassil Elkadi Adobe 858-248-2114
belkadi@adobe.com
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