Crooked Media and Adobe Partner to Make Podcasts More Accessible
June 08 2022 - 09:00AM
Business Wire
- Using Adobe Premiere Pro’s game-changing Speech to Text
technology, Crooked Media introduces captioning on popular podcasts
across their video platforms
Adobe (Nasdaq:ADBE) today announced a partnership with Crooked
Media, the progressive independent media company that delivers bold
content to entertain, inform and inspire action, to make podcasts
more accessible, leveraging Adobe Premiere Pro’s Speech to Text
technology to caption popular content.
At a time when video and podcasting are both skyrocketing in
popularity, the ability to turn around entertaining, digestible and
accessible content on increasingly tight timelines is crucial to
the success of any media company. When Crooked Media, a longtime
user of Adobe Creative Cloud, committed to making its award-winning
content accessible to wider audiences through captioning, it was a
natural fit for Adobe and Crooked Media to work together. This
partnership is now a reality as Adobe’s industry-leading Speech to
Text feature set in Premiere Pro is being used across Crooked
Media’s video platforms to caption popular content including
interviews and clips from Pod Save America, the popular political
podcast hosted by Crooked founders and former Obama staffers and
speechwriters Jon Favreau, Jon Lovett and Tommy Vietor, as well as
Lovett or Leave It, Offline, Pod Save the World, Keep It and X-Ray
Vision.
“When Crooked Media debuted in 2016, we were purely a podcast
company, but we quickly learned that video was going to play an
important role in helping us reach new audiences and make our
content accessible to more people,” said Matt DeGroot, senior
director of video production at Crooked Media. “However, the tools
in the market didn’t offer the speed and accuracy that we needed
for our quick production turnaround times. Speech to Text in
Premiere Pro allows us to put high-quality captions on all our
video content, opening the door for more people to participate in
the podcast experience.”
“Making amazing podcasts is Crooked Media’s bread and butter,
and we’re big admirers of their work,” said Meagan Keane, principal
product marketing manager at Adobe. “It’s so exciting for us to see
Speech to Text in Premiere Pro being used by a company that
produces some of the most informational and entertaining podcast
content available today, and we are proud to know that it’s helping
to make their shows more accessible so that more people can partake
in the experience.”
As a media company that publishes news analysis and timely
commentary, efficiency and accuracy are extremely important for the
Crooked Media production team, who aim for just three hours between
the moment the producer hits “stop recording” to when the podcast
episode is live. However, turning around high-quality captions in a
quick time frame can be challenging. Video creators and editors
often have to make their captions manually after waiting for the
transcription to be created – which can take longer than 24 hours –
or switch between different tools for various tasks, limiting the
use of captions across video content.
Speech to Text in Premiere Pro leverages AI and machine learning
to automate the creation of transcriptions and captions, speeding
up the tedious and time-consuming process so that the Crooked Media
team can get high-quality, precise captions for their video
podcasts and social media channels fast, making their content more
engaging and accessible without missing a beat.
The podcasting industry has matured and expanded into one of the
world’s biggest platforms for people to tell stories, share news
and connect authentically with their audiences. Adobe is committed
to innovating alongside the growing industry by introducing tools
like Speech to Text in Premiere Pro, Project Shasta for AI-powered
editing and recording to make audio sound like it was recorded in a
studio and Adobe Express for free podcast cover templates and
art.
You can learn more about the partnership at the YouTube video
here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Crooked Media
Crooked believes that we need a better conversation about
politics, culture and the world around us – one that doesn’t just
focus on what’s broken, but what we can do to fix it. At a time
when it’s increasingly easy to feel cynical or hopeless, former
Obama staffers Jon Favreau, Jon Lovett and Tommy Vietor have
created a place where people can have honest conversations and tell
stories that inform, entertain and inspire action. In 2017 they
started Crooked with Pod Save America – a no-bullshit conversation
about politics. Since then, they’ve continued to add new shows,
voices and opportunities for activism through our Vote Save America
platform, because it’s up to each of us to do our part to engage in
our democracy and build a better world.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contacts Marissa Lee Adobe marlee@adobe.com
Media Contact Crooked Media crooked@sunshinesachs.com
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