Around-the-World Event Features Major Updates Including
Illustrator on the iPad, Fresco on the iPhone, Adobe Sensei-Powered
Neural Filters in Photoshop, and Significant Momentum on the
Content Authenticity Initiative
Zendaya, Conan O’Brien, Ava DuVernay, Wes Anderson,
Awkwafina, Gwyneth Paltrow, Tyler, the Creator and Chelsea Handler
Headline World’s Largest Creativity Conference
Today at Adobe MAX, Adobe (Nasdaq: ADBE) unveiled significant
innovation across its Creative Cloud applications and services. In
addition to ground-breaking new features like Neural Filters in
Photoshop, the company released major updates to its flagship
applications including Lightroom, Premiere Pro and Illustrator.
Adobe also underscored its commitment to accelerating the
development of mobile and multi-surface apps, with the official
launch of Adobe Illustrator on the iPad and Adobe Fresco on the
iPhone. Additionally, the company previewed a prototype of a
digital content attribution tool that will debut within Photoshop
and Behance as part of its Content Authenticity Initiative.
Adobe MAX 2020: Creativity for All
Rooted in Adobe’s mission to enable creativity for all, MAX 2020
is offered as a free around-the-world event. With 56 hours of live
content planned, Adobe MAX will inspire, educate and entertain
creators through product deep dives, luminary masterclasses and
community events. From seasoned professionals to students, social
media mavens and hobbyists, this year’s event offers endless
opportunities for creators to take their skills to the next
level.
“In a year defined by so many challenges, we’re proud to bring
our community together to underscore the resilience of creativity
and share our vision for empowering creativity for all,” said Scott
Belsky, chief product officer and executive vice president,
Creative Cloud, Adobe. “Visualizing ideas, sharing stories and
expressing whatever’s in the mind’s eye are more important now than
ever. We’re excited to introduce creative apps and services built
to fuel continued growth for creative professionals, while also
outfitting novices who want simple tools that bring their ideas to
life.”
Addressing Creators’ Needs in 2020
According to Adobe’s State of Creativity research, 82% of
creators say that the events of 2020 have forever changed how they
create, and 83% feel it’s more important than ever to expand their
abilities. With this reality as the backdrop, today’s Creative
Cloud releases empower users to level up their skills, collaborate
seamlessly with others, accelerate their productivity and create
for new mediums in entirely new ways.
Creative Systems Built to Accelerate Collaboration
It has never been more critical for teams to be in sync and work
together efficiently than it is now. Creative Cloud applications
have always been essential in driving creative output, but their
power is even more evident when they work together. Over the years,
Adobe has strategically tied key elements of its portfolio together
into a powerful creative system that enables seamless sharing,
consistency and collaboration between teams, which is especially
critical in a remote working environment.
- Creative Cloud Libraries, Expanded: Libraries, which previously
enabled select cross-app asset sharing and collaboration, now
allows users to create and distribute design systems through Adobe
XD, access assets in Adobe Spark and connect to third-party apps
like Google Workspace and other systems through open Library APIs
for developers.
- Versions in Cloud Documents: View, revert, and name past
document iterations with automatic creation of Cloud Document file
versions.
- Invite to Edit: Access work anywhere and collaborate easily
with Invite to Edit functionality, which will be coming early next
year to tools like Fresco, Photoshop and Photoshop on the
iPad.
Supercharge Creativity: Powerful New Tools to Create the
Impossible
The company introduced hundreds of cutting-edge features built
to help users take their creativity to greater heights. Integrated
into many of Adobe’s flagship products, boundary-pushing features
showcased at MAX include:
- Photoshop: Introduced in the
Photoshop experience, Sensei-powered Sky Replacement, two new
Refine Edge selections and the breakthrough Neural Filters open up
a world of new possibilities for users to expand and elevate their
creativity in a matter of seconds. These features offer new ways to
reduce complex workflows while also giving access to a growing
library of artistic filters to ignite ideas or refine images.
- Illustrator and Illustrator on the
iPad: Featuring a plethora of new ways to transform design ideas
into beautiful, precise graphics, the 1.0 release of Illustrator on
the iPad brings users the core toolkit and more, with 18,000 fonts
and new features like radial, grid and mirror repeat. And on the
desktop, the new Recolor Artwork feature lets users change entire
color themes with just one click. When using Illustrator’s desktop
and iPad apps, creators will find a smooth cross-device experience
that allows them to create a wide range of graphics, from a logo to
a t-shirt illustration.
- Fresco on the iPhone: The new
Fresco on the iPhone offers users the same functionality they’ve
grown to love on the iPad and on Windows touch devices. Powered by
Cloud Documents, all Fresco projects are instantly available on all
supported devices across desktop, mobile and tablet for a seamless
multi-device experience.
- Lightroom: Advanced Color Grading
across the Lightroom ecosystem, the ability to save versions as you
edit images and enhanced performance in Lightroom Classic.
- Premiere Pro: Major performance
improvements, alongside a preview of Sensei-powered Speech to Text,
which automates speech transcription from video content and also
generates captions and subtitles.
- After Effects: Sensei-powered Roto
Brush 2 that selects and tracks an object, frame by frame,
isolating the subject automatically with even the most challenging
footage. Additionally, a new 3D Design Space in After Effects
offers new 3D Gizmos, improved camera tools and more, to navigate
and design in 3D better and faster.
- XD: The new 3D Transforms feature
allows UI/UX designers to bring depth and perspective to their user
experience designs and to explore UI/UX design for AR
experiences.
- Adobe Aero: A public beta for Aero
on the desktop enables anyone to create immersive and interactive
AR experiences.
Unlimited Opportunities to Elevate and Expand Skills
Adobe is delivering a number of products, services and
resources—many completely free—so users can learn new skills and
stay competitive. From expert-led livestreaming sessions, to
user-friendly tutorials, inspiring challenges and fun creativity
hacks, Creative Cloud is a 24/7 creativity hub, with a built-in
community to help anyone elevate their skills. New features and
learning opportunities include:
- New and enhanced in-app learning experiences within Photoshop,
Illustrator on the iPad and Animate.
- Expansion of in-app livestreaming—which debuted in Fresco
earlier this year—to Photoshop on the iPad and Illustrator on the
iPad, making it possible for even more people to “go live” to their
fans and learn from other creators.
- Enhancements to Lightroom’s Learn and Discover, including the
ability to follow others, discover and share presets and create a
personalized feed for photographers to discover curated community
content.
- Wide-ranging tutorials, creative challenges and non-stop Adobe
Live learning experiences available for free via Creative Cloud
Discover.
Leadership on Content Authenticity
Adobe shared an update on the Content Authenticity Initiative, a
program focused on combating deceptive content manipulation
online.
In August, the company published a technical whitepaper on the
topic in collaboration with industry, academic and NGO co-authors,
and today it takes a step forward by showing how the tool will work
within Photoshop and Behance. Adobe previewed a prototype of the
attribution functionality, which will be available to a group of
beta users in Photoshop in the coming weeks, and rolled out to
other Creative Cloud apps in 2021.
Through the Content Authenticity Initiative, Adobe is
spearheading the development of a holistic solution that helps
creators get credit for their work and slows the spread of
misinformation by ensuring consumers understand what changes were
made to the content they are viewing. Launched at MAX 2019, Adobe
is leading the initiative in collaboration with The New York Times
Company, Twitter, Inc., Microsoft, BBC, Qualcomm Technologies,
Inc., Truepic, WITNESS, CBC and many others.
Celebrating Creativity: Inspiration from the Masters
Adobe MAX features a roster of luminaries taking the virtual
stage for sessions designed to inspire creators worldwide. The
keynote session will be hosted by Conan O’Brien, and
celebrity speakers and presenters featured throughout the
conference include Zendaya, Ava DuVernay, Shepard
Fairey, Gwyneth Paltrow, Awkwafina, Taika
Waititi, Stanley Tucci, Tyler, the Creator,
Common, Ai Weiwei, Wes Anderson and Roxane
Gay, among others. A full list can be found here.
Comedian Chelsea Handler will host this year’s MAX Sneaks
livestream, which offers a behind-the-scenes look at mind-bending
creativity tools and technology being developed in Adobe Labs.
Pricing and Availability
All Creative Cloud subscribers—including those on such plans as
individual, student, team, educational institution, government
agency and enterprise—can download updates to Creative Cloud
desktop software today. Additionally, mobile apps start rolling out
globally today and can be downloaded in the Apple App Store and
Google Play Store.
- Illustrator on the iPad is available to all Creative Cloud
members who are subscribed to Illustrator. It can also be purchased
as a single app for $9.99 per month. Additional plan information is
available here.
- Fresco on the iPhone is free for anyone to use. Fresco offers
premium features for professionals available in a bundle with
Fresco on the iPad and Photoshop on the iPad for $9.99 per month,
or included with most Creative Cloud plans. Additional plan
information is available here.
- Aero on the desktop is available via a free public beta, which
customers can sign up for here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2020 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20201020005316/en/
Public relations contacts Fenot Tekle Adobe 415-254-6285
tekle@adobe.com
Roman Skuratovskiy Adobe 415-504-2855 skuratov@adobe.com
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