Activision Blizzard Media Launches King’s Council, Its First Dedicated Player Research Community
December 16 2019 - 9:00AM
Business Wire
King’s Council Gives Players a Voice to
Share Insights and Feedback, Helping Guide Best Possible Mobile
Advertising Experience
Activision Blizzard Media today announced the launch of King’s
Council, a player research community comprised of a limited
selection of Activision Blizzard’s most active and engaged players.
Activision Blizzard Media has launched King’s Council to act as the
voice of the player as it evaluates opportunities with brands and
advertisers. The feedback shared will allow Activision Blizzard
Media and its commercial partners to optimize and test new
advertising offerings, better understand players and generate fast
and meaningful insights on integrated marketing and advertising as
well as the mobile games industry overall.
As the steward of some of the world’s most-played mobile game
franchises and a large and highly-engaged gaming audience,
Activision Blizzard Media will be asking community members to share
valuable insights and feedback through a variety of formats
including online surveys. King’s Council members will be selected
by Activision Blizzard Media and invited to join on an opt-in
basis.
“We want to breathe even more life into the community and give
our players a meaningful voice in the games and experiences they
love,” says Brian Ames, President, Activision Blizzard Media.
“King’s Council is a way for players to share their feedback and
perspectives, ensuring we think holistically about what’s best for
players and our marketing partners as we build new offerings for
our large and vibrant user base worldwide.”
With over 316 million Monthly Active Users (MAUs1) across
Activision Blizzard, including 247 million MAUs1 across King2,
King’s Council will serve as a vibrant community platform, able to
deliver research results quickly and efficiently at scale.
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1
cross-platform gaming company in the western world, with hundreds
of millions of players across over 190 countries. Our legendary
portfolio includes iconic mobile game franchises such as Candy
Crush™, esports opportunities like the Call of Duty® and Overwatch®
Leagues, and some of the top PC and console gaming franchises such
as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is
simple: great game experiences offer great marketing experiences.
Learn more at www.activisionblizzardmedia.com.
1 Monthly Active User (“MAU”) Definition: We monitor MAUs as a
key measure of the overall size of our user base. MAUs are the
number of individuals who accessed a particular game in a given
month. We calculate average MAUs in a period by adding the total
number of MAUs in each of the months in a given period and dividing
that total by the number of months in the period. An individual who
accesses two of our games would be counted as two users. In
addition, due to technical limitations, for Activision and King, an
individual who accesses the same game on two platforms or devices
in the relevant period would be counted as two users. For Blizzard,
an individual who accesses the same game on two platforms or
devices in the relevant period would generally be counted as a
single user.
2 For the three month period ending September 2019, as reported
in Activision Blizzard Q3 Financial Results on November 7,
2019.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves King's
expectations, plans, intentions or strategies regarding the future,
including statements about the features and plans of King’s
Council, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could
cause King’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to King and Activision
Blizzard as of the date of this release, and neither King nor
Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of King or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20191216005104/en/
Claire Nance Head of Marketing Communications Activision
Blizzard Media 929.217.7819 claire.nance@activision.com
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