More Than a Third of Consumers Would Switch to Grocery Stores Offering Touchless In-Store Payments, According to New Data fro...
December 08 2020 - 8:00AM
Business Wire
Digital wallets, QR codes, cards on file and
POS credit options among touchless payment options preferred by
consumers during pandemic
New data from ACI Worldwide (NASDAQ: ACIW), a leading global
provider of real-time digital payment software and
solutions, and PYMNTS.com shows 35
percent of consumers would be willing to leave their preferred
grocers for others that allow them to pay in-store in a touchless
manner. The survey of more than 2,000 adult U.S. consumers, which
addressed grocery shopping habits since the pandemic, also showed
contactless credit cards (43%) and contactless debit cards (39%)
are the two most preferred touchless payment options, followed by
digital wallets (30%), cards on file (25%) and QR codes (18%).
The survey also showed that 42 percent of Millennials and 41
percent of Gen X consumers are willing to switch to grocery stores
that offer touchless payment options. In addition, 17 percent of
consumers who do not use contactless credit cards would like to,
and 15 percent of consumers who do not use contactless debit cards
would like to.
“In the wake of the pandemic, a new type of consumer is
emerging, one who shops less in-store and represents a quickly
growing part of the digital-first economy,” said Debbie Guerra,
executive vice president, ACI Worldwide. “For grocery stores, this
is a huge opportunity to cater to these consumers by providing
digital and contactless payment options.”
Nearly four times more grocery shoppers (16%) have shifted to
buying more groceries online than in-store compared to the start of
the pandemic (4%). Overall, the survey shows that 64 percent of the
U.S. population are omni-channel shoppers who make use of digital
channels to buy at least some of their groceries online. The most
popular delivery channels consumers have used when shopping online
for groceries during the pandemic are home delivery (23%), curbside
pickup (21%) and in-store pickup (12%).
“While consumers are still purchasing their groceries in-store,
particularly when buying perishable items such as fresh meats,
fruits and vegetables, the survey shows an increase in online
grocery shopping since the pandemic began,” Guerra continued.
“Consumers’ need for these necessities, coupled with the need to
stay safe during the pandemic, is driving online grocery shopping
whether for home delivery or curbside pickup. We expect this trend
to increase as COVID-19 cases continue to climb in the U.S.”
Key Findings:
In-store vs. online grocery shopping:
- 79 percent of all grocery shoppers still prefer to buy at least
some of their groceries in-store
- 64 percent buy at least one of their routine grocery purchases
online
- 16 percent of all grocery shoppers are buying fewer groceries
in-store and more online than prior to the pandemic, compared to 4
percent who had shifted from in-store to online back in March
- 80 percent of all consumers who buy groceries report purchasing
them in-store
- 17 percent of all consumers have switched from grocery shopping
in-store to online since the start of the pandemic
- Consumers are buying non-food items such as shampoo, first-aid
items and cleaning products (21%), as well as packaged food
products (14%) online
- Consumers are purchasing items in-store when buying fruits and
vegetables (83%), fresh meats (81%) and dairy products (77%)
Delivery channels
- Consumers say they are ordering groceries online with the
following delivery channels more now than they did before the
pandemic:
- Home delivery – 23%
- Curbside pickup – 21%
- In-store pickup – 12%
- Grocery shoppers who shop online are acquiring their digital
purchases through:
- Home-delivery - 42%
- Curbside pickup - 40%
- In-store pickup - 35%
Digital and contactless payments
- 43 percent of consumers who have never purchased groceries
online would be “very” or “extremely” interested in using digital
payment options, and 38 percent would be “somewhat”
interested.
- 41 percent of consumers who have already used touchless
payments in-store are even more willing to make the switch
- 37 percent of high-income and 37 percent of low-income
consumers are more likely to want to shop in stores that provide
touchless payments options
- Usage of digital wallets remains relatively low compared to the
growing interest in them. There is a gap between the usage and
demand for digital wallets (8%) and cards on file (8.8%)
Large grocers vs. small grocers:
- 61 percent of all consumers buy their groceries at large
national chains, with Walmart being the preferred merchant for 67
percent of all consumers, followed by Target (33%) and Costco
(26%)
- 28 percent of all consumers shop at small, local grocery
stores, and 14 percent buy from local convenience stores
- 25 percent buy groceries from online grocers of all sizes
Methodology The Omnichannel Grocery Report, a PYMNTS and
ACI Worldwide collaboration, is based on a census-balanced panel of
2,066 U.S. consumers. The report assesses how consumers’ use of
digital shopping channels has changed since the COVID-19 pandemic
began and gauges interest in using digital payment methods to pay
for their purchases.
About ACI Worldwide ACI Worldwide powers digital payments
for more than 6,000 organizations around the world. More than 1,000
of the largest financial institutions and intermediaries, as well
as thousands of global merchants, rely on ACI to execute $14
trillion each day in payments and securities. In addition, myriad
organizations utilize our bill presentment and payment services.
Through our comprehensive suite of software solutions delivered on
customers’ premises, through the public cloud or through ACI’s
private cloud, we provide real-time payment capabilities and enable
the industry’s most complete omni-channel payments experience.
© Copyright ACI Worldwide, Inc. 2020 ACI, ACI Worldwide, ACI
Payments, Inc., ACI Pay, Speedpay and all ACI product/solution
names are trademarks or registered trademarks of ACI Worldwide,
Inc., or one of its subsidiaries, in the United States, other
countries or both. Other parties’ trademarks referenced are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20201208005211/en/
Dan Ring dan.ring@aciworldwide.com 781-370-3600
Nidhi Alberti nidhi.alberti@aciworldwide.com 781-370-3600
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