Ubisoft Appoints Igor Manceau as Chief Creative Officer
September 07 2021 - 12:00PM
Ubisoft Appoints Igor Manceau as Chief Creative Officer
Ubisoft Appoints
Igor Manceau as Chief Creative
Officer
With More Than 20 Years of Extensive Experience
in the Industry, Manceau To Lead Ubisoft’s Creative Teams And
Cultivation of Company’s Creative Vision
Download the PDF version.
PARIS, FRANCE — September 7,
2021 – Today, Ubisoft announced that Igor Manceau, a
Creative Director with more than 20-years’ experience at the
company, is being appointed as its Chief Creative Officer. Manceau
will report to Ubisoft CEO and Co-Founder Yves Guillemot and will
serve as a member of Ubisoft’s Executive Committee.
As the company’s Chief Creative Officer (CCO),
Manceau will be responsible for defining and nurturing Ubisoft’s
overall creative vision and guiding the creative direction of its
games so that they are accessible, irresistible, and enriching for
all players. Manceau will work closely with stakeholders in all the
company’s studios to include diverse perspectives and sensibilities
that will feed the creative spirit of the group. In addition to
Ubisoft’s creative teams, Manceau will work closely with Virginie
Haas, Chief Studios Operating Officer, Sandrine Caloiaro, Chief
Portfolio Officer, and their respective groups to organically grow
Ubisoft’s owned franchises and identify opportunities to create new
titles that can succeed in new or emerging game genres.
Manceau joined Ubisoft in 1998 as part of the
business marketing team. In 2003, he became Director of Editorial
Marketing in the Montreal studio, where he participated in the
positioning and creative marketing for several of Ubisoft’s largest
franchises, including Far Cry, Rainbow Six, and Splinter Cell. In
2006, he launched and led a team charged with concepting casual
games, then served as a creative consultant for many titles
including multiple opuses of Assassin’s Creed. Manceau joined
Ubisoft Annecy in 2014 to take on the creative direction of Steep,
an award-winning extreme sports game that developed a dedicated
community of social players. Since 2017, as Creative Director of
Riders Republic, Manceau and the Annecy team have leveraged
technological developments and new player trends to create a highly
innovative, massive multiplayer, open-world playground that offers
a huge variety of competitive, co-op, and solo action and
challenges.
“It is a real honor for me to lead and support
the passionate and incredibly talented group of people responsible
for the creative direction of Ubisoft’s games,” said Manceau. “We
have some of the best creative minds in the industry at Ubisoft,
and I’m looking forward to partnering with them to increase our
games’ focus on innovation, quality and differentiation, so that
we’re continuing to deliver truly memorable, entertaining and
enriching experiences for our players.”
The selection committee for the CCO role,
including Guillemot and an executive recruitment firm, noted
Manceau’s track record of guiding creative direction for diverse
game types, his capacity to devise concepts that appeal to social
players and new audiences, and his consummate team leadership and
collaboration as qualities that will help him succeed in this
position.
“Igor is one of the most experienced,
innovative, and well-respected creative directors at Ubisoft and in
the video game industry at large,” said Guillemot. “He has a deep
understanding of players’ motivations, a strong intuition for
reaching new markets and an exemplary leadership style. I’m
confident Igor will partner closely with our deep pool of talented
creative directors and editorial leads to align and motivate our
teams around a shared vision that strengthens and expands the
breadth of Ubisoft’s portfolio of games, helping us to delight
current players and appeal to new ones.”
# # #
About UbisoftUbisoft is a
leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin’s Creed®, Far Cry®, For Honor®, Just
Dance®, Watch Dogs®, and Tom Clancy’s video game series including
Ghost Recon®, Rainbow Six® and The Division®. The teams throughout
Ubisoft’s worldwide network of studios and business offices are
committed to delivering original and memorable gaming experiences
across all popular platforms, including consoles, mobile phones,
tablets and PCs. For the 2020-21 fiscal year, Ubisoft generated net
bookings of €2,241 million. To learn more, please visit:
www.ubisoftgroup.com.
© 2021 Ubisoft Entertainment. All Rights Reserved. Ubisoft and
the Ubisoft logo are registered trademarks in the US and/or other
countries.
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