- Aurora, a sustainable installation designed by renowned
architect Arthur Mamou-Mani in partnership with Dassault Systèmes,
will be showcased during the Waste Age exhibition in October 2021
to coincide with COP26
- Aurora demonstrates the principles of circular architecture
using material that can be bio-sourced, 3D-printed, crushed,
reprinted, and is industrially biodegradable
- Aurora was designed virtually using Dassault Systèmes’
3DEXPERIENCE platform on the cloud, which supports decision-making
from the molecular level to end-of-life
Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA)
(Paris:DSY) today announced the next installation in its “Design
for Life” program of collaborations with groundbreaking designers
around the world, Aurora by Arthur Mamou-Mani and Dassault
Systèmes. Aurora is an interactive manifestation of the power of
uniting design, science and industry to collaboratively imagine and
create sustainable innovations that harmonize product, nature and
life. Aurora will be showcased in London during the opening weeks
of the Design Museum’s Waste Age exhibition from October 23, 2021
to coincide with the 26th United Nations Climate Change Conference
of the Parties (COP26) in Glasgow.
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Aurora by Arthur Mamou-Mani and Dassault
Systèmes. Image copyright Dassault Systèmes.
This most recent “Design for Life” collaboration was initiated
two years ago as an experimental research project into the use of
upstream thinking – a design approach and process that makes
regeneration a requirement of every project – and Dassault Systèmes
software, to demonstrate the principles of circular innovation.
Aurora is the culmination of that research: an experiential
installation made of modules that can be crushed, melted and
reformed, in a continuous process of reinvention and rebirth.
“Aurora celebrates a new dawn in the wake of the worldwide
trauma of the global pandemic,” said Arthur Mamou-Mani, Architect.
“As designers, architects and engineers, we can now come together
to create shared experiences, rather than fixed projects,
empowering people with the means of both production and
creativity.”
From material selection to design and fabrication, Aurora
signals the end of the take-make-waste era and the dawn of built
environments conceived for regeneration with an inclusive approach
that weaves together knowledge and know-how from multiple
disciplines. Following a molecular-level analysis of different
materials, bioplastic Polylactic Acid (PLA) – a non-toxic
thermoplastic derived from plants, which can be 3D-printed,
assembled, recycled and printed again in a continuous, closed loop
– was selected. The team used Dassault Systèmes’ 3DEXPERIENCE
platform on the cloud to collaborate and create a virtual twin
experience of its artwork in a virtual space that precisely
replicates the Design Museum of London atrium.
“The intent for this collaboration was to realize the
installation through a process that was holistic, integrative and
exploratory,” said Anne Asensio, Vice President Design Experience,
Dassault Systèmes. “By questioning every aspect of its production
and lifecycle, from a detailed assessment of the environmental
impact of the material through to the possibilities for disassembly
and reuse, we wanted to bring the audience along a journey that
questions how we may design and create habitats in the future.”
This means replacing top-down, data-driven city planning with
new urban narratives and allowing citizens to contribute to more
sustainable cities.
With high-impact photorealistic visuals, the team experienced
the installation’s appearance in this virtual space at different
times of day, as light, shadows and airflows change the
environment. It was able to imagine, experiment, design, optimize,
test, visualize and refine its creations virtually and in parallel
before consuming any physical materials, and evaluate the
sustainability of every choice. This ensured that it achieved the
project’s objectives and delivered an optimized experience that
demonstrates a world in which every “made” object – from home and
lifestyle to mobility and cities – is imagined, invented and
manufactured for sustainability.
In this “decade to deliver” a 50% reduction in global CO2
emissions, experts in design and science must converge and
collaborate to envision a new, unified practice for sustainable
models to support a planet having limited resources. The
3DEXPERIENCE platform allows them to collaborate and use
technologies including virtual reality, 3D modelling, simulations
and generative design in a virtual universe that unifies their
disciplines, facilitates understanding through the universal
language of 3D, and eases the complexity of sustainability
decision-making, from the molecular level to manufacture and
end-of-life reuse/recovery/recycling, for more ethical and more
sustainable design.
Initiated a decade ago, “Design for Life” is an ongoing program
to explore how science and technology can empower designers to
build a better, more sustainable world. Previous collaborations
have included Kengo Kuma, Thom Mayne and Patrick Jouin.
Social media:
Share this on Twitter: .@Dassault3DS and architect @Mamou_Mani
to unveil Aurora, a sustainable art installation, at the London
Design Museum’s Waste Age exhibition from October 23 #designforlife
#3DEXPERIENCE #COP26
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For more information:
Aurora will be showcased during the Waste Age exhibition at the
Design Museum, London from October 23 - November 14, 2021. A press
preview day will take place on October 21.
Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D
Digital Mock Up and Product Lifecycle Management (PLM) solutions:
http://www.3ds.com
###
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for
human progress. We provide business and people with collaborative
3D virtual environments to imagine sustainable innovations. By
creating virtual twin experiences of the real world with our
3DEXPERIENCE platform and applications, our customers push the
boundaries of innovation, learning and production. Dassault
Systèmes brings value to more than 290,000 customers of all sizes,
in all industries, in more than 140 countries. For more
information, visit www.3ds.com
3DEXPERIENCE, the Compass icon, the 3DS logo, CATIA, BIOVIA,
GEOVIA, SOLIDWORKS, 3DVIA, ENOVIA, NETVIBES, MEDIDATA, CENTRIC PLM,
3DEXCITE, SIMULIA, DELMIA, and IFWE are commercial trademarks or
registered trademarks of Dassault Systèmes, a French “société
européenne” (Versailles Commercial Register # B 322 306 440), or
its subsidiaries in the United States and/or other countries.
About Arthur Mamou-Mani
Arthur Mamou-Mani is a French architect, and director of the
award-winning architecture practice Mamou-Mani, specialising in a
new kind of digitally designed and fabricated architecture. Arthur
is a lecturer at the University of Westminster, and has given
numerous talks around the world on “Eco-Parametric” architectural
practice, including two TedX conferences in the U.S. and France. A
fellow of the Royal Society for Encouragement of the Arts
Manufacture and Commerce, he has won the American Architecture
prize, the RIBAj Rising Star Award and has recently been awarded
the prestigious Pierre Cardin Prize for Architecture from the
Academie des Beaux-Arts in France. In 2020 the Architects Journal
named Mamou-Mani one of its 100 Disruptor Practices who are
challenging the norms of traditional architecture practice in their
drive to bring about sustainable alternatives. Alongside his
architectural practice Arthur founded the digital-fabrication
laboratory FabPub, allowing the public to experiment with
large-scale laser cutting and 3D printing equipment in Hackney,
London www.mamou-mani.com
About Waste Age: What Can Design Do?
To coincide with the UN Climate Change Conference (COP26), the
Design Museum will host an exhibition showing what design can do to
tackle the critical problem of waste and its environmental
consequences across the globe. The exhibition will showcase the
visionary designers that are reinventing our relationship with
waste, including contributions from Formafantasma, Stella
McCartney, The Ellen MacArthur Foundation, Fernando Laposse,
Bethany Williams, Phoebe English, Natsai Audrey Chieza and more.
For the first time, exhibition visitors will be able to see new
commissions that confront the waste problem including, a
large-scale art installation by Ibrahim Mahama made from e-waste in
Ghana. #EndTheWasteAge
www.designmuseum.org/exhibitions/waste-age-what-can-design-do
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Dassault Systèmes Press Contacts Corporate / France
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1 61 62 84 21
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