Top crypto angel investor and Inversion Capital founder
Santiago Roel Santos is tackling
one of crypto’s biggest challenges: adoption. By leveraging
Avalanche’s Layer 1 (L1) capabilities, he aims to transition
traditional businesses onto blockchain rails.
“We know that businesses can radically
improve their operations and performance by moving onchain. The
Inversion L1 will be tailored to fuel the world’s first
crypto-native private equity strategy, acquiring traditional
businesses and anchoring them on our chain. Berkshire onchain,”
says Santos.
“The user journey in crypto today is
broken because it’s centered around pure speculation,” says
Santos. “We can do much better. Memes are cool but we are selling
ourselves short as an industry. We care about one thing: real GDP
onchain.”
Inversion: Solving Crypto’s
GTM Problem & Bringing Real GDP Onchain
Rather than competing on technical
minutiae or leaning into industry tribalism, Inversion’s
differentiation comes from solving crypto’s biggest problem:
go-to-market.
Instead of spending time trying to
convince businesses to adopt crypto, Inversion aims to accomplish
something more radical – the first crypto-native private equity
strategy. Just like KKR revolutionized private equity buyouts with
financial engineering in the 1980s, Inversion is aiming to do the
same with crypto engineering. The goal is to show the world that
crypto isn’t just a speculative asset class—it’s an operating
system that can make businesses run faster, better, and
cheaper.
Driven by the view that businesses can
significantly improve their operations through blockchain,
Inversion aims to: (1) acquire traditional businesses; (2) replace
inefficient infrastructure and systems with crypto rails; (3)
create leaders of industry with best-in-class margins; and (4)
build the largest economy onchain leveraging DePIN, stablecoins,
DeFi primitives, and other blockchain native innovations.
Inversion seeks to acquire businesses
with established distribution and a sticky user base. This creates
a foundational platform to activate users onchain leading with
essential services like mobile, banking and internet connectivity
where crypto infrastructure is invisible to the end user but it
enables unique product offerings like stablecoins. Consumers around
the world want access to stablecoins and the best go-to-market is
offering it to them through essential services they use
daily.
The Tech is Ready. The Time is Now.
The tech is here, and the time is
right. Inversion is not passively waiting for crypto adoption to
happen. They’re actively making it happen on an Avalanche L1.
“Avalanche combines the best aspects of
blockchain," says Morgan Krupetsky, Head of Institutions &
Capital Markets at Ava Labs. “The flexibility and innovation of
public blockchain infrastructure with end-to-end customization and
control where needed is where Avalanche aims to provide stable
foundations at-scale.”
“Building the largest and most
efficient customer acquisition channel for crypto requires a highly
performant and customizable infrastructure, and a sovereign
blockspace that is well integrated with other ecosystems. In the
journey of selecting a technology partner, Avalanche became an
obvious choice. Beyond the technology aspects, Avalanche has the
best business development team and is very aligned with our mission
to accelerate the adoption of crypto,” says Santos.
Why Avalanche? Tailored
Innovation.
Here are some key reasons why Inversion
Capital chose Avalanche as the foundation for its ecosystem:
- Permissioning: Avalanche allows Inversion to
permission their network at various levels—whether it's the
validator, smart contract deployer, or the transaction
level—maintaining greater control and security where it’s needed
the most.
- Privacy: For sensitive data, Avalanche enables
wallet and transaction privacy, maintaining users’ confidentiality
while leveraging commonly accepted ERC standards.
- EVM Compatibility: If it's been deployed on
Ethereum or another EVM-based network, it’s simple to deploy on
Avalanche. This will generally allow Inversion to easily draw
additional builders and assets to its ecosystem.
- Native Interoperability: With native
interoperability between Avalanche L1 blockchains, Inversion can
easily integrate existing infrastructure and build critical systems
without reinventing the wheel.
- Easy to Launch: As a result of the Avalanche9000
network upgrade, Avalanche L1s have become simpler to customize,
inexpensive to launch, smoother to maintain, and quicker to bring
to market.
- Gas & Staking Token Customizability:
Avalanche lets builders customize gas and staking fees and tokens.
Inversion can bootstrap its validator set in creative ways, while
bringing tangible utility and value to its native token.
Accelerating Adoption
Crypto isn’t just an asset class—it’s
the operating system for the future of business. By integrating
blockchain at the infrastructure level, Inversion will demonstrate
that crypto’s real value isn’t speculation—it’s making businesses
run more efficiently.
This is just the beginning.
About Inversion Capital:
Inversion Capital is taking a private equity approach to
revitalizing traditional businesses with blockchain technology. By
integrating crypto-powered solutions on Avalanche, it streamlines
operations and reduces costs, bridging legacy industries with
modern financial innovation. Founded by Santiago Roel Santos.
About Ava Labs:
Ava Labs delivers the Avalanche blockchain platform, offering
open-source solutions for building decentralized applications and
enterprise blockchain deployments. With a focus on scalability,
efficiency, and performance, Ava Labs provides the infrastructure
businesses need to innovate and grow in the digital economy.
Powered by the Avalanche consensus protocol, the platform ensures
high throughput, low latency, and decentralization, supported by
comprehensive tools for developers and enterprises alike.