The NFT – Faith Connexion
December 06 2021 - 2:01AM
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Over the years, Faith Connexion has been a trendsetter in fashion,
creating thousands of street-wear garments seen on a number of
A-List celebrities. With a style described as chic rock, edgy
glamour or street couture, the brand’s clothing is sought by
celebrities and trendsetters alike. This is because Faith Connexion
stands out from the mainstream, representing an eclectic yet
practical wardrobe for people who seek to showcase their
individuality. It was only a matter of time that a brand as
innovative and creative as Faith Connexion launches its own NFT,
under the name Faith Tribe. Iconic brands like Louis Vuitton and
Balenciaga have jumped onto the NFT hype over the past year. But
why the hype and what even is an NFT? NFTs are non-fungible tokens
of digital content linked to the blockchain. To get one, you need a
cryptocurrency wallet, through which you can purchase NFTs on an
NFT marketplace. Since NFTs are non-fungible, they are exclusive
and not mutually exchangeable, unlike fungible assets (such as
Bitcoin). A brand can either release exclusive NFTs, where there is
only one copy of the digital work or an exclusive NFT with multiple
copies. At the Art Basel Fair in Miami Beach, Faith Tribe launched
its very own NFT initiative and token. However, its NFT release
will come with a special spin, unseen from any other brand. Faith
Tribe will be launching ten NFT collectibles that will be paired
with the brand’s most iconic garments. The garments will be
displayed and then sold in Faith Tribe’s showroom during the Art
Basel Fair, with the garments embedded with NFT tags that prove
ownership upon scanning. Faith Tribes’ NFTs at Art Basel were
complemented with designer sketches and related media. The brand
will also potentially invite NFT owners to exclusive virtual and
live events. So buyers of Faith Tribe’s NFTs at the Art Basel Fair
will not only be purchasing an iconic garment from the brand but
will also be purchasing the garment’s story, with the sketches
revealing how the garment came to life. They’ll be purchasing a
part of Faith Connexion’s history, as the NFTs will be the first of
likely many that the brand will introduce. They will also be buying
access to the brand’s future, through exclusive invitations to
brand events. We want in on this and you should too. Buying one of
Faith Tribe’s NFTs doesn’t just mean ownership of a piece of
digital work. It means an exclusive, multifaceted and memorable
experience, and that’s what the brand’s about. Individuality,
excitement and uniqueness. Faith Tribe’s initiative at Art Basel
will be the prelude to the launch of its own token, and its own
online marketplace and open-source creative platform, “Faith
Tribe”. Faith Tribe will enable users to select a clothing template
from more than 10,000 Faith Connexion garments in its archive as a
base for their own garment design. Users can then upload their own
designs and even set prices, auctions and royalty fees. Faith
Tribe’s exclusive token will be used to mint the NFT, with
designers and users being able to sell and buy designs on the Faith
Tribe marketplace. Designs can be bought and sold with their token.
Behind the idea of Faith Tribe, is Faith Connexion’s innate desire
to democratize fashion and enable everyone to showcase and profit
from their talent, true to its modus operandi of thinking outside
of the box. The Art Basel Fair in Miami will take place in early
December for those — rightfully — seeking to get their hands on
Faith Tribe’s NFTs.
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