Goodyear Tire Wins Popular Science Innovation Award
November 07 2006 - 12:23PM
PR Newswire (US)
AKRON, Ohio, Nov. 7 /PRNewswire/ -- An innovative tire from
Goodyear, with elements such as carbon fiber and DuPont(TM)
KEVLAR(R) inside, has been named one of the "100 Most Innovative
Products of the Year" by Popular Science magazine. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO) The Goodyear
Eagle(R) featuring ResponsEdge Technology(TM) leads the list of
products named to Popular Science's "Best of What's New" in the
Automotive Technology category. The tire is featured in a special
section of the December issue, which is available this month, along
with special coverage at the magazine's Web site,
http://www.popsci.com/. "We are pleased to be honored by the
editors of Popular Science for the innovation represented in the
Eagle ResponsEdge tire," said Larry Mason, Goodyear's North
American president, consumer tires. "Our product development
process follows a market-back path - learning what consumers want
and then designing tires that deliver the benefits. "Goodyear
scientists and engineers work with our marketing team to make sure
the technology is relevant to the consumer's needs. Honors such as
this, and the complementing strong consumer demand for our tires,
confirm that direction." Mark Jannot, editor of Popular Science,
said, "Best of What's New is the ultimate Popular Science accolade,
representing a year's worth of work evaluating thousands of
products. These awards honor innovations that not only influence
the way we live today, but that change the way we think about the
future." In the Goodyear Eagle featuring ResponsEdge Technology,
the outboard sidewall of the tire is reinforced with a high-tech
carbon fiber insert that provides stiffness for responsive handling
and steering precision. Combined with conventional tire
construction on the inboard sidewall, the ResponsEdge tire delivers
a smooth, comfortable ride. Over the top of the belt package, the
ResponsEdge also sports a sound- and shock-absorbing InsuLayer(TM)
made with KEVLAR, to help provide a smooth, quiet ride, along with
promoting even treadwear. According to Mason, a high-performance
tire with carbon fiber and KEVLAR offers consumers relevant
technologies that enhance the total driving experience for
high-performance touring sedans. Such drivers are interested in
innovative technology, especially if it provides them with
responsive handling, a good feel for the road and a ride that is
smooth and quiet. Each year, the editors of Popular Science review
many products in search of the top 100 technical innovations of the
year; breakthrough products that represent a significant leap in
their categories. The winners - the Best of What's New - are
awarded inclusion in the much-anticipated December issue of Popular
Science, the most widely read issue of the year since the debut of
the Best of What's New in 1987. Founded in 1872, Popular Science is
the world's largest science and technology magazine, with a
circulation of 1.45 million and 6.5 million monthly readers. Each
month, Popular Science reports on the intersection of science and
everyday life, with an eye toward what's new and why it matters.
Popular Science is published by Time4 Media, a subsidiary of Time
Inc., which is a wholly owned subsidiary of Time Warner Inc.
Goodyear is one of the world's largest tire companies. The company
manufactures tires, engineered rubber products and chemicals in
more than 100 facilities in 29 countries around the world. Goodyear
employs about 80,000 people worldwide.
http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO
http://photoarchive.ap.org/ DATASOURCE: Goodyear CONTACT: Jim Davis
of Goodyear, +1-330-796-4114 Web site: http://www.goodyear.com/
http://www.goodyearnewsroom.com/ http://www.popsci.com/
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