Behind the Wheel: The Connected Farm
February 16 2022 - 9:45AM
Behind the Wheel: The Connected Farm
Internet coverage is coming to the remote city of Água Boa in
Mato Grosso state, Brazil and with it the Case IH Connected Farm.
Watch this latest episode in our Behind the Wheel series to find
out more about how Case IH was instrumental in bringing
connectivity to the region and discover how it will not only
benefit agriculture but the wider community at:
bit.ly/connectedfarm
London, February 16, 2022
Case IH, a global agricultural machinery brand
of CNH Industrial (NYSE: CNHI / MI: CNHI), has selected Água Boa, a
region renowned for its high agricultural productivity, as the
location for its Connected Farm project. The brand is the driving
force behind the initiative to bring 4G infrastructure to the
region and has provided financial investment, worked with
telecommunications provider TIM Brazil, and forged links within the
local community to bring the project to fruition.
“Case IH is recognized as the brand of choice
for technology-oriented farmers. It has been instrumental in
introducing cutting edge technologies to Brazilian farmers,” said
Vilmar Fistarol, President Latin America, CNH Industrial. “The
Connected Farm shows how the brand is leading the Brazilian digital
agriculture revolution.”
This Connected Farm aims to demonstrate how
rural connectivity increases in-field productivity, even in an
already highly productive region. A 4G internet connection
installed at the farm enables the entire operation, and its
machines, to report data and be monitored by the new AFS (Case IH’s
precision farming package) Connect Center, based at the Case IH
Sorocaba Plant in the state of São Paulo.
Connectivity provides the farmer with a wealth
of benefits including increased productivity, reduced water
consumption, efficient logistics, machine uptime information, and
more efficient inventory management. The financial benefits include
an increased return on investment and optimization of overall and
specific input costs.
“The Case IH Connected Farm brings together the
most advanced technologies the brand has to offer,” said Parag
Garg, Chief Digital Officer, CNH Industrial. “The new connected
infrastructure and Case IH’s advanced machines demonstrate the
benefits connectivity will bring to the area’s farmers.”
In addition to showcasing the Connected Farm
project, the video contains interviews with members of the Água Boa
community. These interviews give an insight into how the local
population is keen to embrace new technologies in the workplace,
schools and the public health sector, which are made more
accessible by the new connectivity infrastructure.
Find out more about how Case IH is bringing
connectivity to Água Boa and the Connected Farm at:
bit.ly/connectedfarm
CNH Industrial (NYSE: CNHI /
MI: CNHI) is a world-class equipment and services company that
sustainably advances the noble work of agriculture and construction
workers. The Company provides the strategic direction, R&D
capabilities, and investments that enable the success of its five
core Brands: Case IH, New Holland Agriculture and STEYR, supplying
360° agriculture applications from machines to implements and the
digital technologies that enhance them; and CASE and New Holland
Construction Equipment delivering a full lineup of construction
products that make the industry more productive. Across a history
spanning over two centuries, CNH Industrial has always been a
pioneer in its sectors and continues to passionately innovate and
drive customer efficiency and success. As a truly global company,
CNH Industrial’s 35,000+ employees form part of a diverse and
inclusive workplace, focused on empowering customers to grow, and
build, a better world.
For more information and the latest financial
and sustainability reports visit: cnhindustrial.com
For news from CNH Industrial and its Brands
visit: media.cnhindustrial.com
Media
contacts:
Rebecca Fabian
Anna AngeliniNorth
America
United KingdomTel. +1 312 515
2249
Tel.
+44 (0)7725 826 007
Email: mediarelations@cnhind.com
- Case IH Connected Farm
- 20220216_PR_CNH_Industrial_BTW_Connected_Farm
- 20220216_CS_CNH_Industrial_BTW_Connected_Farm
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