Splash Beverage Group Names Industry Veteran James Allred to Head Sales & Distribution
November 18 2022 - 11:00AM
GlobeNewswire Inc.
Splash Beverage Group, Inc. (NYSE American:
SBEV) (“Splash”
or the “Company”), a portfolio company of leading beverage brands,
today announced that it has named James Michael Allred to the
position of Senior Vice President of Sales. Reporting
to Splash Beverage Group President, Bill Meissner, Allred will
become a key member of the Splash leadership team and be
responsible for leading the sales organization, driving sales
initiatives through Splash’s growing distribution network and
building the size of our national retail-chain customer base.
Prior to joining Splash Beverage Group, Allred was employed by
Anheuser-Busch InBev where he held several senior-level sales roles
since beginning his career there more than 20 years ago. Most
recently, Allred was Senior Sales Director of AB InBev with
oversight of InBev’s largest convenience store customer, 7-Eleven,
and the team of 30 which serviced this customer.
Bill Meissner, Splash Beverage Group’s President and Chief
Marketing Officer said, “After a rigorous nationwide search begun
in June, we’re delighted to have James join the Splash team. The
rapid pace of new distribution partners and chain retail customers
created the need for a senior level sales position with oversight
of our growing team and ever-expanding network of
wholesalers. James emerged very clearly as the candidate we
needed to recruit. He has a proven track record of growing
brands within a beer-wholesaler network comprised of the same
participants as ours and a history of driving volume through the
nation’s largest chain retailers. James saw the enormous
opportunity Splash presents and enthusiastically joined the team
and we’re thrilled to have him leading our sales team.”
Chief Executive Officer, Robert Nistico, added, "As we build out
distribution across the US, it is imperative that we execute
on ALL current AND future opportunities. James is the perfect
person for this job, his experience and track record are exactly
what we need as the company grows. Every minute of every day,
100% of his focus is on distributor and retail execution ... which
equals more sales and revenue. James will accelerate our
traction in the chains and assist our distributors with execution
in the street."
Follow Splash Beverage Group on Twitter:
www.twitter.com/SplashBev
About Splash Beverage Group, Inc.Splash
Beverage Group, an innovator in the beverage industry, owns a
growing portfolio of alcoholic and non-alcoholic beverage brands
including Copa di Vino wine by the glass, SALT flavored tequilas,
Pulpoloco sangria, and TapouT performance hydration and recovery
drink. Splash’s strategy is to rapidly develop early-stage brands
already in its portfolio as well as acquire and then accelerate
brands that have high visibility or are innovators in their
categories. Led by a management team that has built and managed
some of the top brands in the beverage industry and led sales from
product launch into the billions, Splash is rapidly expanding its
brand portfolio and global distribution.
For more information visit:
www.SplashBeverageGroup.com www.copadivino.com
www.drinksalttequila.com www.pulpo-loco.com
www.tapoutdrinks.com
Forward-Looking StatementThis press
release includes “forward-looking statements” within the meaning of
U.S. federal securities laws. Words such as “expect,” “estimate,”
“project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue” and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements involve significant risks and uncertainties that could
cause the actual results to differ materially from the expected
results and, consequently, you should not rely on these
forward-looking statements as predictions of future events. These
forward-looking statements and factors that may cause such
differences include, without limitation, the risks disclosed in the
Company’s Annual Report on Form 10-K filed with the SEC on March 8,
2021, and in the Company’s other filings with the SEC. Readers are
cautioned not to place undue reliance upon any forward-looking
statements, which speak only as of the date made. Except as
required by law, the Company disclaims any obligation to update or
publicly announce any revisions to any of the forward-looking
statements contained in this press release.
Contact Information:Splash Beverage
GroupInfo@SplashBeverageGroup.com954-745-5815
Investor Information:TraDigital IRJohn
McNamaraEmail: john@tradigitalir.comPhone: (917) 658-2602
Splash Beverage (AMEX:SBEV)
Historical Stock Chart
From May 2023 to Jun 2023
Splash Beverage (AMEX:SBEV)
Historical Stock Chart
From Jun 2022 to Jun 2023