Kaleyra and WebEngage Announce New Strategic Partnership
January 27 2021 - 8:30AM
Business Wire
Kaleyra Inc. (NYSE American: KLR), a rapidly growing cloud
communications software provider delivering a secure system of
application programming interfaces (APIs) and connectivity
solutions in the API/Communications Platform as a Service (CPaaS)
market, and WebEngage, India’s leading marketing automation
services provider for B2C businesses, today announced a new
strategic partnership combining Kaleyra’s global cloud
communication services with WebEngage’s world-class marketing
automation and customer data platform capabilities.
WebEngage will use Kaleyra’s platform in its state-of-the-art
communications channel infrastructure to engage customers and
provide an omnichannel brand experience to consumers across the
globe. Enhanced customer engagement is crucial to retention in an
increasingly digitized world, and Kaleyra’s addition to the
WebEngage service will empower brands to foster a personal
connection with their consumers.
“The growing uncertainty has increased the value of being
omnipresent for customers more than ever before. Contextual and
tailored communication is the need of the hour, and the channel to
deliver the same is pertinent. Kaleyra, being a WhatsApp Business
Solution Provider, helps ensure that we can enable customer
engagement on the most-used channel of today, WhatsApp” says Avlesh
Singh, CEO, WebEngage.
“SMS and WhatsApp have proved to be promising communication
channels for businesses. With this alliance, brands will be able to
create a unified experience for customers across platforms
complemented by WebEngage’s campaign tracking and optimization
capabilities,” says Nicola Junior Vitto, Chief Product Officer of
Kaleyra, “Customers deserve seamless, personalized engagements
throughout their brand experiences. With this new agreement, we
seek to empower brands to deliver that value.”
Additionally, with this partnership, WebEngage has become a part
of the Kaleyra Partner Network. This exclusive community provides
members the opportunity to promote their offerings and services to
Kaleyra’s global clientele of 3500+ key organizations.
About WebEngage
WebEngage is a full-stack marketing automation and customer-data
platform for consumer businesses. It helps companies drive more
revenue from their existing customers and anonymous users through
highly contextual and personalized user engagement across channels
like email, mobile, web push notifications, in-app messages, SMS,
web overlays, Facebook, and WhatsApp. Further, brands can create
highly complex lifestyle marketing campaigns with a visual workflow
builder called the Journey Designer.
About Kaleyra
Kaleyra, Inc. (NYSE American: KLR) is a global group providing
mobile communication services for enterprises of all sizes
worldwide. Through its proprietary platform, Kaleyra manages
multi-channel integrated communication services globally,
consisting of messages, push notifications, e-mail, instant
messaging, voice services, and chatbots.
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version on businesswire.com: https://www.businesswire.com/news/home/20210127005530/en/
Michael Bowen ICR, Inc. Michael.Bowen@icrinc.com
203-682-8299
Marc P. Griffin ICR, Inc. Marc.Griffin@icrinc.com
646-277-1290
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