National Luxury Home Retailer Realizes 88:1 Return on Ad Spend with Inuvo’s IntentKey
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey AI
technology was used by a national luxury home retailer to generate
an 88:1 return on its ad spend (ROAS).
Reports this week from the Conference Board revealed that
consumer confidence is at the highest it has been since the
pandemic began last March. While consumers are feeling positive
about the vaccination rollout and the government stimulus programs,
marketers are learning that consumers have yet to return, from a
spending perspective, to their pre-pandemic shopping habits.
Consequently, forward thinking marketers have used this pandemic
environment to reconsider the limited insights and prescriptive
nature of the information offered by conventional audience
providers. These marketers have realized that it isn’t the
demographic characteristics of individuals that predict their
purchase likelihood; it is the ever-changing intent behind their
reasoning for the purchase. The IntentKey has enabled a national
luxury home retailer to find new audiences based on such intent
signals, because it is one of the only technologies capable of
adapting its audience selections based on the changing intents of
consumers. This resulted in a return on investment well in excess
of these other technology and information providers.
The typical luxury shoppers and spring DIYers were not the
source of this year’s explosive campaign growth for this client.
The IntentKey’s adaptive artificial intelligence allowed the client
to capitalize on current trends, which included intentions related
to wedding registries and gifts associated with delayed
celebrations of marriages, baby furniture and nursery accessories,
and home office furniture as many positions permanently went remote
making it worth the investment in quality office furniture.
Further, by working with the IntentKey, the client was able to
learn that their audience was very interested in making their homes
more livable through functional furniture, patios sets, and other
indoor and outdoor accessories.
Of particular interest was the volume of comparative shopping
being undertaken by consumers prior to making a purchase decision.
This analysis by consumers included looking at big box discount
retailers all the way through luxury brands, which was far broader
than expected. It also revealed that their new luxury customers
were taking into consideration sales discounts and coupons, which
was not traditional pre-pandemic. This provided additional insight
into tactics that could be used to incentivize repeat orders
through loyalty programs and exclusive coupons.
“By utilizing the IntentKey’s real-time audience modeling, our
client was able to target the right consumers as they were showing
signs of intent in their product offerings,” said Tristan Cameron,
Vice President of Sales & Account Management. “While the
interests that drove their intent were unexpected, being able to
capitalize in real-time on these interests allowed Inuvo to
outperform all other competing vendors on the plan.”
Adapting to consumer trends is imperative in the wake of the
great reset. Americans were used to a face-paced, consumerism life
and were forced to slow down and take stock of what really matters.
They are now more critical and protective of where they now invest
their time and resources. Marketers who are able to adapt to these
changes will drive winning strategies.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading “Risk Factors” in Inuvo, Inc.’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 and our other filings with the SEC. Additionally,
forward-looking statements are subject to certain risks, trends,
and uncertainties, including the continued impact of COVID-19 on
Inuvo’s business and operations. Inuvo cannot provide assurances
that the assumptions upon which these forward-looking statements
are based will prove to have been correct. Should one of these
risks materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those expressed
or implied in any forward-looking statements. Investors are
cautioned not to place undue reliance on these forward-looking
statements, which are current only as of this date. Inuvo does not
intend to update or revise any forward-looking statements made
herein or any other forward-looking statements as a result of new
information, future events, or otherwise. Inuvo further expressly
disclaims any written or oral statements made by a third party
regarding the subject matter of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 firstname.lastname@example.org
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
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