BTTR

The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

CUSIP No. 08771Y303

  Name of Reporting Person: MUST Asset Management Inc.

  I.R.S. Identification Nos. of above persons (entities only): N/A

  Check the Appropriate Box if a Member of a Group (See Instructions)

  (a)  ☐        (b)  ☐

  SEC Use Only

  Citizenship or Place of Organization:

  Republic of Korea

Number of

Shares

 Beneficially 

Owned by

Each

Reporting

Person

With:

  Sole Voting Power:

  [2,897,897]

  Shared Voting Power:

  [0]

  Sole Dispositive Power:

  [2,897,897]

  Shared Dispositive Power:

  [0]

  Aggregate Amount Beneficially Owned by Each Reporting Person:

  [2,897,897]

  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

  ☐ Not applicable

  Percent of Class Represented by Amount in Row (9):

  [9.85]%*

* The percentage is calculated based upon total outstanding shares of 29,405,529, as of November 8, 2022, as set forth in the Issuer’s Form 10-Q, filed on November 10, 2022

  Type of Reporting Persons (See Instructions):

  IA

CUSIP No. 08771Y303

  Name of Reporting Person: MUST Holdings Inc.

  I.R.S. Identification Nos. of above persons (entities only): N/A

  Check the Appropriate Box if a Member of a Group (See Instructions)

  (a)  ☐        (b)  ☐

  SEC Use Only

  Citizenship or Place of Organization:

  Republic of Korea

Number of

Shares

 Beneficially 

Owned by

Each

Reporting

Person

With:

  Sole Voting Power:

  [2,897,897]*

* MUST Holdings Inc. is the 100% shareholder of MUST Asset Management Inc.

  Shared Voting Power:

  [0]

  Sole Dispositive Power:

  [2,897,897]*

* MUST Holdings Inc. is the 100% shareholder of MUST Asset Management Inc.

  Shared Dispositive Power:

  [0]

  Aggregate Amount Beneficially Owned by Each Reporting Person:

  [2,897,897]

  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

  ☐ Not applicable

  Percent of Class Represented by Amount in Row (9):

  [9.85%]*

* The percentage is calculated based upon total outstanding shares of 29,405,529, as of November 8, 2022, as set forth in the Issuer’s Form 10-Q, filed on November 10, 2022

  Type of Reporting Persons (See Instructions):

  HC

CUSIP No. 08771Y303

  Name of Reporting Person: Dooyong Kim

  I.R.S. Identification Nos. of above persons (entities only): N/A

  Check the Appropriate Box if a Member of a Group (See Instructions)

  (a)  ☐        (b)  ☐

  SEC Use Only

  Citizenship or Place of Organization:

  Republic of Korea

Number of

Shares

 Beneficially 

Owned by

Each

Reporting

Person

With:

  Sole Voting Power:

  [0]

  Shared Voting Power:

  [2,897,897]*

* Dooyong Kim is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Asset Management Inc.

  Sole Dispositive Power:

  [0]

  Shared Dispositive Power:

  [2,897,897]*

* Dooyong Kim is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Asset Management Inc.

  Aggregate Amount Beneficially Owned by Each Reporting Person:

  [2,897,897]*

* Dooyong Kim is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Asset Management Inc

  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

  ☐ Not applicable

  Percent of Class Represented by Amount in Row (9):

  [9.85%]*

* The percentage is calculated based upon total outstanding shares of 29,405,529, as of November 8, 2022, as set forth in the Issuer’s Form 10-Q, filed on November 10, 2022

  Type of Reporting Persons (See Instructions):

  IN

CUSIP No. 08771Y303

  Name of Reporting Person: Eunmi Koo

  I.R.S. Identification Nos. of above persons (entities only): N/A

  Check the Appropriate Box if a Member of a Group (See Instructions)

  (a)  ☐        (b)  ☐

  SEC Use Only

  Citizenship or Place of Organization:

  Republic of Korea

Number of

Shares

 Beneficially 

Owned by

Each

Reporting

Person

With:

  Sole Voting Power:

  [0]

  Shared Voting Power:

  [2,897,897]*

* Eunmi Koo is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Holdings Inc

  Sole Dispositive Power:

  [0]

  Shared Dispositive Power:

  [2,897,897]*

** Eunmi Koo is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Holdings Inc.

  Aggregate Amount Beneficially Owned by Each Reporting Person:

  [2,897,897]*

* Eunmi Koo is a 49.0% shareholder of MUST Holdings Inc. and the chief executive officer of MUST Holdings Inc.

  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

  ☐ Not applicable

  Percent of Class Represented by Amount in Row (9):

  [9.85%]*

* The percentage is calculated based upon total outstanding shares of 29,405,529, as of November 8, 2022, as set forth in the Issuer’s Form 10-Q, filed on November 10, 2022

  Type of Reporting Persons (See Instructions):

  IN

Name of Issuer:

Better Choice Company INC.

Address of Issuer’s Principal Executive Offices:

12400 Race Track Road, Tampa, Florida 33626

Names of Persons Filing:

1. MUST Asset Management Inc.

2. MUST Holdings Inc.

3. Dooyong Kim

4. Eunmi Koo

(each of the above, the “Reporting Persons”)

This statement relates to Common Stock in Better Choice Company INC. held for the accounts of: The First MUST Private Fund, The Second MUST Private Fund, The Third MUST Private Fund, The Fourth MUST Private Fund, The Fifth MUST Private Fund, The Sixth MUST Private Fund, and The Eighth MUST Private Fund, each a private investment trust organized under the laws of the Republic of Korea, and collectively referred to herein as “the MUST Private Funds”. MUST Asset Management Inc. serves as general partner and investment advisor to each of the MUST Private Funds, and is a wholly-owned subsidiary of MUST Holdings Inc., of which Dooyong Kim and Eunmi Koo are the shareholders (each owning 49.0% of the shares of MUST Holdings Inc.). Dooyong Kim is the chief executive officer of MUST Asset Management Inc., and Eunmi Koo is the chief executive officer of MUST Holdings Inc. In its capacity as general partner and investment advisor to each of the MUST Private Funds, MUST Asset Management Inc. may be deemed to have voting and dispositive power over the Common Stock held for the accounts of each of the MUST Private Funds.

The Reporting Persons have entered into a Joint Filing Agreement, a copy of which was filed as Exhibit A to the Schedule 13G filed by the Reporting Persons on November 4, 2021 with respect to the Common Stock of Better Choice Company INC. (the “Schedule 13G”), and is incorporated herein by reference. Pursuant to the Joint Filing Agreement, the Reporting Persons have agreed to file this Amendment No. 1 to Schedule 13G jointly in accordance with the provisions of Rule 13d-1(k)(1) under the Act.

Item 2. (b)

The principal business address for each Reporting Person is:

3F, Lynn Square

39, Eonju-ro 30-gil

Gangnam-gu

Seoul, Republic of Korea

Citizenship:

MUST Asset Management Inc. and MUST Holdings Inc. are organized under the laws of Republic of Korea. Dooyong Kim and Eunmi Koo are citizens of the Republic of Korea.

If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

Not applicable

Ownership

The information set forth in rows 5 through 11 of the cover page hereto for each of the Reporting Persons is incorporated herein by reference.

/s/ Dooyong Kim

/s/ Eunmi Koo

/s/ Dooyong Kim

/s/ Eunmi Koo