Better Choice Company Announces Insider Purchase Program of Approximately 2.5% of Common Shares Outstanding
May 13 2022 - 10:00AM
Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better
Choice”), a pet health and wellness company, announces that certain
members of its Board of Directors and Management team (the
“Insiders”) have informed the Company of their intention, on an
individual basis and not in concert, to use their personal funds to
purchase approximately 2.5% of the Company’s common shares
outstanding.
The Insiders may purchase approximately 750,000 common shares
(the “Securities”) on the open market, representing approximately
2.5% of basic common shares outstanding within the one-month period
commencing May 16, 2022. Any Insider purchase will be conducted in
compliance with the Company's insider trading policy and Insiders
will meet the SEC reporting obligations.
Insiders’ proposed purchases may be conducted through
open-market transactions at prevailing market prices and/or through
other legally permissible means, subject to the market conditions
and in compliance with applicable securities laws, rules and
regulations. The timing and dollar amount of Insiders’ purchases
may vary individually. Better Choice’s Board of Directors will be
reviewing the program periodically and may suspend or discontinue
the program.
About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and
wellness company committed to leading the industry shift toward pet
products and services that help dogs and cats live healthier,
happier and longer lives. We take an alternative, nutrition-based
approach to pet health relative to conventional dog and cat food
offerings and position our portfolio of brands to benefit from the
mainstream trends of growing pet humanization and consumer focus on
health and wellness. We have a demonstrated, multi-decade track
record of success selling trusted pet health and wellness products
and leverage our established digital footprint to provide pet
parents with the knowledge to make informed decisions about their
pet’s health. We sell the majority of our dog food, cat food and
treats under the Halo and TruDog brands, which are focused,
respectively, on providing sustainably sourced kibble and canned
food derived from real whole meat, and minimally processed raw-diet
dog food and treats. For more information, please visit
https://www.betterchoicecompany.com.
Forward Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “is likely,” “will,” “expect” and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. The Company has based these forward-looking statements
largely on our current expectations and projections about future
events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Some or all of the results anticipated by these
forward-looking statements may not be achieved. Further information
on the Company’s risk factors is contained in our filings with the
SEC. Any forward-looking statement made by us herein speaks only as
of the date on which it is made. Factors or events that could cause
our actual results to differ may emerge from time to time, and it
is not possible for us to predict all of them. The Company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
Company Contact:Better Choice Company,
Inc.Scott Lerner, CEO
Investor Contact:KCSA Strategic
CommunicationsValter Pinto, Managing DirectorT:
212-896-1254Valter@KCSA.com
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