Halo Elevate Wins Packaging Award at the 2022 Graphic Design USA Packaging Design Awards
May 03 2022 - 8:30AM
Better Choice Company, (NYSE American: BTTR) (“Better Choice” or
“the Company”), a pet health and wellness company, today announces
their new Halo Elevate brand has won a Graphic Design USA packaging
award. The annual package design competition celebrates beauty,
style, and designs that forges an emotional link with the buyer.
“We created Halo Elevate to boldly deliver best-in-class
nutrition to pet parents. When you walk into your local Petco or
Pet Supplies Plus store, Halo Elevate’s recognizable purple
packaging stands out on shelf and is designed to elicit the same
emotional response from pet parents as a top-quality, premium human
food or beverage brand,” said Scott Lerner, CEO of Better Choice
Company. “Halo Elevate’s simple and transparent messaging speaks
directly to the top five concerns that pet parents have for their
pet, and the recognition by GDUSA is just one example of the
positive momentum we have as the 2022 launch of Halo Elevate kicks
into high gear,” continued Mr. Lerner.
GDUSA’s annual design competition is a celebration of the power
of effective packaging design and related disciplines. Each award
demonstrates the winner's ability to tell a unique brand story and
connect with consumers in compelling way that often translates to
sales growth.
The new packaging was designed by Little Big Brands, one of the
most well-respected, award-winning packaging design and branding
agencies.
ABOUT HALO ELEVATEHalo Elevate is a new pet
food formulated to provide leading nutrition that addresses the top
five pet parent health concerns: digestive health, heart and
immunity support, skin and coat health, hip and joint support, and
strength and energy. Elevate delivers full recipe and ingredient
transparency, detailing where every ingredient is sourced from.
Formulated by prominent veterinary and nutrition experts, a variety
of recipes are available, including grain-free and healthy grain
choices as well as chicken, red meat, salmon, and lamb options. The
lineup includes 39 SKUs of dry and wet food for dogs of all ages
and breeds and is available at Petco, Pet Supplies Plus, and select
neighborhood pet stores.
ABOUT HALO PETSFor over 30 years, Halo Pets has
been committed to delivering innovative pet foods for optimal
health and happiness. Crafted with high-quality, thoughtfully
sourced ingredients and formulated by leading veterinary and
nutrition experts, Halo Pets provides pet parents with natural,
science-based nutrition they can trust. For more
information, please visit halopets.com/pages/halo-elevate.
ABOUT BETTER CHOICE COMPANY INC.Better Choice
Company Inc. is a rapidly growing pet health and wellness company
committed to leading the industry shift toward pet products and
services that help dogs and cats live healthier, happier and longer
lives. We take a nutrition-based approach to animal health relative
to conventional dog and cat food offerings and position our
portfolio of brands to benefit from the mainstream trends of
growing pet humanization and consumer focus on health and wellness.
We have a demonstrated, multi-decade track record of success
selling trusted animal health and wellness products and leverage
our established digital footprint to provide pet parents with the
knowledge to make informed decisions about their pet’s health. We
sell the majority of our dog food, cat food and treats under the
Halo and TruDog brands, which are focused, respectively, on
providing sustainably sourced kibble and canned food derived from
real whole meat, and minimally processed raw-diet dog food and
treats. For more information, please visit
https://www.betterchoicecompany.com.
Media Contact:Paramount Public RelationsJessica
Prah312-953-3257jessica@paramountpr.com
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