Ballantyne Strong Expands Asia Footprint with Orders for 250 NEC Digital Cinema Projection Systems from New Customers

Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it has been selected to provide 150 NEC digital cinema projection systems to Beijing Yida Jiuzhou Film, a newly launched exhibition company, and 100 projection systems to The Jinyi Group. Both are first-time Ballantyne customers. Approximately 50 of the systems were shipped in Q4 2010, and the balance is expected to ship principally in Q1 2011.

Gary L. Cavey, President and CEO of Ballantyne, commented, “Our Asian digital cinema business continues to thrive as Chinese theatre exhibitors move aggressively to both convert existing theaters to digital as well as to expand cinema penetration across the country. We are delighted to forge new relationships with both Beijing Yida Jiuzhou Film and The Jinyi Group. Ballantyne remains well positioned to participate in Asian growth opportunities in coming years.”

With over 16 years of experience operating in Asia, Ballantyne has significantly expanded its presence in region over the past two years. The Company has full-service facilities in Beijing and Hong Kong and a recently opened satellite sales office in Shanghai.

About Beijing Yida Jiuzhou Film & TV Culture Co Ltd

Established in early 2010, Beijing Yida Jiuzhou is led by experienced industry professionals focused on digital cinema equipment and related marketing and promotion programs. The Company also is involved in new theatre construction and digital cinema equipment upgrades.

About The Jinyi Group

Since 2004, Jinyi Group has been one of the fastest growing and most successful Chinese exhibition companies, with ownership of approximately 30 modern cinema complexes located throughout the country.

About Ballantyne Strong, Inc. (www.ballantyne-strong.com)

Ballantyne is a provider of motion picture projection, digital cinema projection, cinema screen technology and specialty lighting equipment and services. The Company supplies major theater chains, top arenas, television and motion picture production studios, theme parks and architectural sites around the world.

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.

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