In our advisory services business, we earn advisory fees from each
company that we advise. The fees earned from each company that we
advise include a base fee, payable in cash, on a monthly basis, for
managing the respective day-to-day operations of the companies that
we advise and the day-to-day operations of their respective
subsidiaries from an ownership perspective, in each case in
conformity with the respective investment guidelines of such
client.
Asset Management Services
We currently provide asset management services to Ashford Trust and
Braemar. Our strategic approach of designating at least one asset
manager to each property allows us to leverage our extensive
portfolio of subject matter experts, including asset management,
revenue optimization, capital management, legal and risk
management, data analysis, and property tax. Our fees for asset
management services are included in advisory fees as noted
above.
Hotel Management Services
We currently provide hotel management services to a number of
hotels owned by Ashford Trust and Braemar through our subsidiary,
Remington. Hotel management services consist of hotel operations,
sales and marketing, revenue management, budget oversight, guest
service, asset maintenance (not involving capital expenditures),
and related services.
Project Management Services
We currently provide project management services to third parties
and substantially all of the hotels owned by Ashford Trust and
Braemar through our subsidiary, Premier. Project management
services provided by Premier consist of construction management,
interior design, architecture, and the purchasing, expediting,
warehousing, freight management, installation and supervision of
property and equipment, and related services.
Event Technology and Creative Communications Solutions
We currently provide event technology and creative communications
solutions to Ashford Trust and Braemar, as well as to third-party
clients, through our subsidiary, Inspire Event Technologies
Holdings, LLC (f/k/a Presentation Technologies, LLC).
Mobile Room Keys and Keyless Entry Solutions
We currently provide mobile room keys and keyless entry solutions
to Ashford Trust and Braemar, as well as to third-party clients,
through our subsidiary, OpenKey, Inc.
Watersports Activities, Travel, Concierge, and Transportation
Services
We currently provide watersports, travel, concierge, and
transportation services to Ashford Trust and Braemar, as well as to
third-party clients, thought our subsidiary, RED Hospitality and
Leisure LLC.
Hypoallergenic Premium Room Products and Services
We currently provide hypoallergenic premium room products and
services to Ashford Trust, Braemar, and third-party clients through
our subsidiary, PRE Opco, LLC.
Debt Placement Services
We currently provide debt placement and other related services to
Ashford Trust and Braemar through our subsidiary, Lismore Capital
II LLC.
Real Estate Advisory and Brokerage Services
We currently provide real estate advisory and brokerage services to
Ashford Trust, Braemar, and third-party clients through our
subsidiary, in which we hold a noncontrolling interest, Real Estate
Advisory Holdings LLC.