FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Eubanks Deric S
2. Issuer Name and Ticker or Trading Symbol

Ashford Inc. [ AINC ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
CFO and Treasurer
(Last)          (First)          (Middle)

14185 DALLAS PARKWAY, SUITE 1100
3. Date of Earliest Transaction (MM/DD/YYYY)

3/16/2021
(Street)

DALLAS, TX 75254
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 3/16/2021  S(1)  9696 D$9.64 (2)58628 D  
Common Stock 3/17/2021  S(1)  13847 D$9.32 (3)44781 D  
Common Stock 3/18/2021  S(1)  3128 D$8.92 (4)41653 D  
Common Stock         30 I By spouse's IRA 

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security3. Trans. Date3A. Deemed Execution Date, if any4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Options (right to purchase) $61.12           2/27/2022 2/27/2029 Common Stock 35000  35000 D  
Stock Options (right to purchase) $94.96           3/14/2021 3/14/2028 Common Stock 27451  27451 D  
Stock Options (right to purchase) $57.71           10/3/2020 10/3/2027 Common Stock 17500  17500 D  
Stock Options (right to purchase) $57.34           4/18/2020 4/18/2027 Common Stock 17500  17500 D  
Stock Options (right to purchase) $45.59           3/31/2019 3/31/2026 Common Stock 35000  35000 D  
Stock Options (right to purchase) $85.97           12/11/2017 12/11/2022 Common Stock 30000  30000 D  
Common Units (5)$0.00 (5)           (5) (5)Common Stock (5)27.8  27.8 D  

Explanation of Responses:
(1) The shares sold were granted to the Reporting Person in connection with the Reporting Person's deferred cash bonus for the fiscal year 2019 (which were issued in December 2020).
(2) Reflects the weighted average price for the reported transactions. The shares were sold in multiple transactions at prices ranging from $9.44 to $9.93, inclusive. The Reporting Person will provide the SEC staff, the Issuer, or any security holder of the Issuer, upon request for same, with the full information regarding the number of shares sold at each separate price within the range specified.
(3) Reflects the weighted average price for the reported transactions. The shares were sold in multiple transactions at prices ranging from $9.00 to $9.85, inclusive. The Reporting Person will provide the SEC staff, the Issuer, or any security holder of the Issuer, upon request for same, with the full information regarding the number of shares sold at each separate price within the range specified.
(4) Reflects the weighted average price for the reported transactions. The shares were sold in multiple transactions at prices ranging from $8.52 to $9.25, inclusive. The Reporting Person will provide the SEC staff, the Issuer, or any security holder of the Issuer, upon request for same, with the full information regarding the number of shares sold at each separate price within the range specified.
(5) Common units ("Common Units") in Ashford Hospitality Advisors LLC, the Issuer's operating subsidiary, owned by the Reporting Person. Common Units are redeemable for cash or, at the option of the Issuer, convertible into shares of the Issuer's common stock on a 1-for-1 basis. The Common Units have no expiration date.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director10% OwnerOfficerOther
Eubanks Deric S
14185 DALLAS PARKWAY
SUITE 1100
DALLAS, TX 75254


CFO and Treasurer

Signatures
/s/ Deric S. Eubanks3/18/2021
**Signature of Reporting PersonDate

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