Clear Channel Outdoor, National Center for Missing and
Exploited Children & Texas Center for the Missing Team Up to
Bring Missing Kids Home
HOUSTON, May 25, 2023
/PRNewswire/ -- Today, Texas Center for the
Missing (TCM), The National Center for Missing and Exploited
Children (NCMEC) and Clear Channel Outdoor Americas (CCOA)
(NYSE: CCO) launched a new month-long campaign across Texas calling attention to the ongoing
searches for local missing children. Coinciding with National
Missing Children's Day (May 25), the
digital out-of-home (DOOH) campaign will highlight different
missing children's cases in Dallas, Houston and San
Antonio to help generate leads.
Earlier today, CCOA held press conferences in each Texas market where families of the missing
kids, along with local law enforcement working on these unsolved
cases, spoke throughout the state and urged the public to share any
information they have regarding the disappearance or whereabouts of
these children, some of whom are now adults.
The country is in the midst of a persistent missing and
exploited children crisis nationwide. The Texas Department of
Public Safety Missing Persons Clearinghouse received
47,670 missing person reports in 2022, with
34,828 being juveniles.
Photos are one of the most vital tools for law enforcement when
searching for a missing child and have the power to produce leads
that can unveil crucial information and help safely recover
children. The new billboard campaign enables TCM to reach a broad
audience across Texas by
distributing photos of missing children in targeted areas that can
aid law enforcement with a search.
For this year's campaign, the child's photo is included in each
message, and in some cases, the child's age progression photo is
shown if the child has been missing for an extended
period. Each child's image will run across multiple CCOA
digital billboards in each Texas city thousands of times
per day on each digital display over the next month.
"We know that photos bring missing children home and we rely on
our partners like Clear Channel Outdoor to help us in our mission.
We are grateful to them for the continued support to find missing
children and helping to reunite families," said John McNamee, TCM CEO.
"Public safety, and child safety in particular, remains a core
tenet of our corporate social responsibility efforts," said
Michelle Costa, regional president,
CCOA-South Central. "Our digital billboards have the ability to
reach passersby in high-traffic areas as they are out and about. We
hope our efforts can play a role in reuniting these children with
their families."
Over the past few years, this program has resulted in more than
10 Texas children being found and returned home to their
families.
2023 Missing Children Cases featured
across Texas in this program include:
Dallas: Mary
"Rachel" Trlica, Julie
Moseley and Lisa
Wilson were last seen at the Seminary South Shopping
Center on December 23, 1974. Mary has
a chipped upper front tooth and a small scar on her chin. She may
also be known as Rachel, or she may go by the last name Arnold.
Julie has a small scar under her left eye, a scar in the middle of
her forehead and a scar on her calf. Lisa has a scar on her thigh,
under her left eye, middle of her forehead and on her
calf.
Houston: Rebecca Williams-Atiles was last seen on
December 10, 2022 in Houston. She is 4'5" tall and weighs about 80
pounds with black hair and brown eyes. Alyssa Williams has been missing since
November 5, 2020. She is an African
American female, 5'2" tall weighing about 185 pounds. Her hair is
black and her eyes are brown.
San
Antonio: Matthew
Montanez has been missing since January 17, 2022 in San Antonio. He is 16 years old, a Hispanic
male, 5'8" weighing 240 pounds. Ava
Baldwin was last seen on September 17, 2015. She may be in the company of
her mother, Kathryn Baldwin. A
felony warrant is on file for Kathryn. They may travel to
Chicago, Illinois. They may be
traveling in a silver 2014 Ford Escape with Illinois plates Q29-2793.
National Missing Children's Day is a reminder to all parents and
guardians of the need for high-quality photographs of their
children for use in case of an emergency and for the need for
everyone to pay close attention to posters and photographs of
missing children.
For regional missing children alerts, visit
http://www.missingkids.com/RSS.
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of
driving innovation in the out-of-home advertising industry. Our
dynamic advertising platform is broadening the pool of advertisers
using our medium through the expansion of digital billboards and
displays and the integration of data analytics and programmatic
capabilities that deliver measurable campaigns that are simpler to
buy. By leveraging the scale, reach and flexibility of our diverse
portfolio of assets, we connect advertisers with millions of
consumers every month across more than 500,000 print and digital
displays in 22 countries. More information is available at
investor.clearchannel.com, clearchanneloutdoor.com and
clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram,
Facebook.
About Texas Center for the Missing
Texas Center for
the Missing (TCM) is a Houston-based non-profit and is the Amber
Alert provider for the 14-county Houston-Galveston region. TCM offers crisis
intervention, prevention, and community education services related
to child abductions, runaways, internet lures, and endangered
adults. To decrease the number of missing children, we at Texas
Center for the Missing know that children and families need to be
educated about how to remain safe, law enforcement needs to be
trained on how and when to activate local Amber Alerts, and the
community at large needs to be aware of the painful reality of
these situations. Since its founding in 2000, TCM has directly
served more than 289,000 children and families. In addition,
TCM has trained 7,000 law enforcement officers and provided
assistance in more than 1,300 missing persons cases. We are at the
ready to activate community resources 24/7 to get a missing child
or endangered adult home quickly and safely. Your support
directly affects our ability to serve the Greater Houston community with the best and
most time efficient resources available. For more information,
visit centerforthemissing.org or hear from TCM CEO Beth Alberts
at: http://www.givinglibrary.org/organizations/texas-center-missing.
Bringing hope and healing to the missing and
their families
through crisis intervention, prevention, and community
education.
Like us on Facebook at
facebook.com/TXCenter/
Follow us on Twitter at
twitter.com/TXCenter
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SOURCE Clear Channel Outdoor