Partnership Grants PRophet's Enterprise
Customers Direct Access to PeakMetrics' Robust Media Intelligence
Platform
NEW
YORK and LOS
ANGELES, May 25, 2023 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) Marketing Cloud's PRophet, the first and only
generative and predictive AI SaaS platform built by and for PR
professionals, announced a channel partnership with PeakMetrics, a
leading AI-driven media intelligence platform that extracts
insights from millions of unstructured datasets in real-time, to
help clients navigate the threat of disinformation and
misinformation online.
PRophet customers can access PeakMetrics to
help navigate the threat of disinformation and misinformation
online.
This strategic alliance offers PRophet customers with
preferential access to PeakMetrics' industry-leading platform,
which identifies and analyzes emerging narratives across the
digital landscape. This capability empowers brands, organizations,
and governments to effectively counter coordinated misinformation
and disinformation campaigns that could potentially tarnish their
reputations.
With the integration of PeakMetrics, PRophet's customers can
monitor real-time conversations across a wide range of channels,
including burgeoning platforms like TikTok, Reddit, and podcasts,
as well as traditional media outlets. By harnessing proprietary
filtering tools, users can customize their information streams,
pinpoint emerging trends at their inception, and focus on relevant
discourse, thereby minimizing irrelevant noise.
"In today's digital age, misinformation and disinformation run
rampant, with potential to cause irreparable damage to a brand's
reputation. The time requirements to manually filter through the
noise is no longer a feasible task," said Andrew Meranus, EVP of Sales at PRophet. "The
next generation of PR pros, known as communications engineers, are
eager to enhance their comms tech stack with innovative solutions
to effectively navigate these threats and mitigate false formation
before it can cause harm. By joining forces with PeakMetrics, we
are empowering our clients to stay one step ahead of bad actors,
protect their reputation and maintain the trust of critical
stakeholders."
"PRophet's AI-driven platform is the perfect complement to
PeakMetrics' cutting-edge media intelligence platform. By combining
our unique set of capabilities, we are empowering brands with
unparalleled insights to navigate the complexities of today's media
landscape," said Nick Loui, CEO of
PeakMetrics. "Our partnership reflects our shared vision of
providing organizations with the necessary tools to proactively
identify emerging online narratives, counter disinformation, and
safeguard reputations."
The collaboration with PeakMetrics further strengthens PRophet's
commitment to providing its users with the most powerful tools to
combat the ever-present challenges of misinformation and
disinformation in today's digital age.
Today's announcement comes hot on the heels of PRophet's recent
strategic alliance with LexisNexis and the unveiling of
"Powered by PRophet," an innovative white labeling option that
allows agencies and brands to effortlessly incorporate PRophet's
cutting-edge platform into their existing communications technology
stacks, all while maintaining their unique brand voice.
About PRophet
PRophet is the first-ever generative and
predictive AI SaaS platform designed by and for the PR community.
The platform uses AI to help modern PR professionals become more
performative, productive and predictive by generating, analyzing
and testing content that predicts earned media interest and
sentiment. PRophet was founded in 2020 by PR and marketing industry
thought leader and entrepreneur Aaron
Kwittken and is part of the Stagwell Marketing Cloud, a
suite of SaaS solutions that powers research, communications, and
media activation for in-house marketers. To learn more, visit
prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a suite of data-driven SaaS solutions built for the
modern in-house marketer. Born out of Stagwell's network of
award-winning marketing agencies, SMC's technology empowers
marketers to drive business impact by giving them intuitive tools
equipped with proprietary, actionable data. SMC's portfolio of
solutions powers strategic customer research, communications, and
media activation for brands worldwide by leveraging technology such
as generative artificial intelligence, shared augmented reality,
and more. Get your head in the cloud at
www.stagwellmarketingcloud.com.
About Stagwell
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
13,000+ specialists in 34+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
About PeakMetrics
PeakMetrics is a leading AI driven
media intelligence platform that extracts insights and creates
actionable data from millions of unstructured, cross-channel media
datasets in real-time. It does this by aggregating all types of
social and traditional media and then uses machine learning to
predict how messages will develop and spread online. PeakMetrics
has been battle-tested on some of today's most complex media issues
- from responding to crisis management situations to combating
state-sponsored disinformation. The company is a Techstars backed
company. www.peakmetrics.com
Media Contact
Alex
Birmingham
KWT Global
abirmingham@kwtgloblal.com
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SOURCE Stagwell Inc.