Transforming business outcomes at
enterprise-grade capacity across engineering, business
intelligence,
cloud services, and generative AI
NEW
YORK and AUSTIN,
Texas, May 4, 2023 /PRNewswire/ -- Code and
Theory, a digital transformation and engineering network that is
part of Stagwell (NASDAQ: STGW), today announced an artificial
intelligence collaboration with Oracle Cloud Infrastructure (OCI).
The partners will combine OCI's AI infrastructure capabilities with
Code and Theory's award-winning digital-first creative thinking to
unlock AI-powered innovation at scale for the agency's diverse
client base, initially targeting financial, automotive,
hospitality, and retail industries. With this collaboration, Code
and Theory clients will now be able to leverage AI as an enabler to
revolutionize existing business infrastructures, define use cases,
and implement custom interfaces in four areas:
- AI Engineering: Utilizing machine learning to intake
designs and craft prototypes for testing, author code to expedite
time-to-market, create real-time features to meet customer needs,
and more.
- AI Business Intelligence: Delivering real-time insights
and trends for business efficiencies and in context solutions.
- Generative AI: Enabling employees with the ability to
complete tasks and creative services in a more streamlined manner.
This includes concept renderings, copywriting, image library
generation, and more.
- Cloud Services Built for AI: Accessing OCI's AI
infrastructure built for Artificial Intelligence and Machine
Learning workloads, giving clients on-prem-type performance with
the flexibility of the cloud.
Combining infrastructure capabilities with
digital-first creative thinking to unlock AI-powered innovation at
scale.
"Right now, companies are grasping to understand and embed
artificial intelligence technology. As touchpoints become
increasingly interconnected, businesses that are looking to succeed
must understand the need to embed AI across the entire ecosystem as
opposed to purely generative and one-off use cases," said Code and
Theory Executive Chairman and Co-Founder Dan Gardner.
This preferred collaboration is the latest in continued
investments by Code and Theory network to unleash the growth
potential of creative technology across the entire business
offering. Most recently, the network expanded its digital
transformation and engineering globally with the addition of YML,
creating a truly integrated network with a breakdown of 50%
engineers and 50% creative talent to deliver end-to-end client
solutions.
"To drive long-term success in today's business environment, our
customers need answers and insight faster than ever," said
Jay Jackson, vice president, AI and
ML, Oracle. "Our collaboration with Code and Theory will deliver
the best of both companies' expertise to help customers across all
industries bring their AI services to market and overcome the
multitude of challenges they face."
OCI provides customers with the most advanced GPU cluster
architecture and proven capabilities for AI infrastructure,
including remote direct memory access (RDMA) cluster networking for
high-throughput and latency-sensitive workloads. The combination of
bare metal compute, cluster networks, and HPC storage form OCI
Superclusters, which can scale to tens of thousands of GPUs.
Customers can use OCI for generative AI training, natural language
processing, recommendation systems, analytics and HPC, and
more.
In addition, OCI's distributed cloud offers public cloud to
customers across over 41 cloud regions around the world, plus
multicloud, hybrid cloud, and dedicated cloud options with cloud
services deployable on-premises. As a result, running AI and ML
workloads on OCI provides organizations with the scalability,
security, and reliability they need to help accelerate innovation
and drive growth, and gives them the flexibility to access and
deploy cloud services everywhere they need them.
About Code and Theory Network
The Code and Theory
Network is the digital-first creative and technology group within
Stagwell, built to partner with businesses to navigate the
complexity of changing consumer behaviors and emerging
technologies. With a global footprint and the capabilities to work
cross the entire consumer journey, we crave the hardest problems to
solve. The network includes the flagship agency Code and Theory as
well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.
About Stagwell
Stagwell (NASDAQ: STGW) is the
challenger network built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at www.stagwellglobal.com.
About Oracle
Oracle offers integrated suites of
applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at oracle.com.
Trademarks
Oracle, Java, MySQL and NetSuite are
registered trademarks of Oracle Corporation. NetSuite was the first
cloud company – ushering in the new era of cloud computing.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/code-and-theory-a-stagwell-stgw-network-company-is-building-new-artificial-intelligence-capabilities-with-oracle-cloud-infrastructure-301816071.html
SOURCE Stagwell Inc.