Avoiding Cleaning? Time to ‘Get Sheet Done’ With Bounty’s® Newest Paper Towel Innovation
March 29 2023 - 9:00AM
Business Wire
No Surprise, Recent Survey Finds a Third (33%)
of Gen Z Would Rather Buy a New, Cleaner House Than Clean Their
Own1
Bounty paper towels are launching an even better version of the
Quicker Picker Upper just in time for Spring cleaning. Spring
cleaning procrastinators your new best friend, Bounty, is here to
help and apparently a lot of you need it. Most Americans (87%) have
procrastinated their household cleaning2, according to a recent
survey by Reputation Leaders for Bounty.
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the full release here:
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This Spring, new Bounty paper towels are hitting store shelves
with a goal of helping people tackle the cleaning tasks they’ve
been putting off. No stranger to going out of her way to avoid
cleaning, Bounty has partnered with self-proclaimed cleaning
procrastinator Adrienne Bailon-Houghton to encourage everyone get
sheet done this Spring.
“Yes, I’m busy and a new mom, but in all honesty, I genuinely
stress about cleaning and avoid it,” says NAACP and Emmy Award
winning host & producer, Adrienne Bailon-Houghton. “I
completely relate to the third of all Americans who would rather
balance their budget than clean3. I mean, taxes or a toilet bowl?
Taxes please! I even watch people use Bounty on #CleanTok over
actually cleaning. But I’m all out of excuses thanks to new Bounty.
Since one sheet can now go so much further, I can tackle the
cleaning tasks I’ve been putting off!”
Bounty’s newest innovative paper towel is a triple threat,
driven by superior structure, flexible strength, and optimized
fluid efficiencies, allowing you to use less to clean up the
toughest messes.
- Bounty’s new proprietary microstructure is larger than our
previous design and built to hold up under pressure. You may not
see it, but you can feel the difference. The microstructure has an
optimized column design. Some competitors collapse when wet whereas
Bounty’s newest paper towel technology expands to hold in the
mess.
- Bounty’s microstructure has dedicated strong and flexible zones
making it cloth-like.
- Bounty is obsessed with continual innovation; the new
microstructure creates dedicated absorbance zones which pump and
direct liquid more evenly through the sheet, trapping and locking
the mess in both sheet directions.
“We know some Americans would rather pull weeds than clean4 – me
included,” said Gregg Weaver, Bounty Senior Scientist. “Our newest
paper towel sheets are more absorbent, so you can use less to clean
up the toughest messes. So, for the third of Americans that rather
would do anything other than clean5, know that Bounty’s newest
paper towel is even better than previous versions and keeps working
until the job is done, so you can do more and use less.”
Still need a little motivation? Cleaning procrastinators
confirmed that after cleaning even a little bit, 8 in 10 feel so
much better6, and 1 in 3 wanted to keep going7. Stop avoiding
cleaning and show us how you #GetSheetDone with Bounty at
@bountypapertowels.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Puffs®,
SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
_________________
1 According to recent survey by Reputation
Leaders for Bounty
2 According to recent survey by Reputation
Leaders for Bounty
3 According to recent survey by Reputation
Leaders for Bounty
4 According to recent survey by Reputation
Leaders for Bounty
5 According to recent survey by Reputation
Leaders for Bounty
6 According to recent survey by Reputation
Leaders for Bounty
7 According to recent survey by Reputation
Leaders for Bounty
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230329005416/en/
For additional information: Alan Danzis, MSL
New York, 917-580-0585, Alan.Danzis@mslgroup.com
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