Beginning in 2024, Boston Athletic Association
and Bank of America will partner on all B.A.A. events and
programming, marking next great era of running
BOSTON, March 27,
2023 /PRNewswire/ -- The Boston Athletic
Association (B.A.A.) announced today Bank of America
will be the presenting partner of the Boston
Marathon® beginning in 2024. The world's oldest annual
and most historic marathon has teamed up with one of the world's
leading financial institutions on a decade-long agreement, which
will extend far beyond the finish line of the annual Patriots' Day
event.
"We embark on the next great era for running in Boston and around the world with Bank of
America as our partner in all that we do, most notably the Boston
Marathon.
"With alignment in values and commitment to both communities and
leadership, we'll work together to enhance one of the world's great
participatory sporting events. Bank of America will partner
with us at every stage to grow, broaden and innovate new pathways
in running," said Jack Fleming,
President and CEO of the B.A.A.
Watch the "This is Boston"
video.
"We are privileged and honored to partner with the B.A.A on this
next leg of the journey for the historic Boston Marathon," said
David Tyrie, Chief Digital Officer
and Chief Marketing Officer for Bank of America. "Through this
partnership, we will broaden our ability to help communities around
the world thrive, creating positive impact for small businesses,
charities, runners, and teammates on race weekend and throughout
the year."
Central to Bank of America's presenting partnership of the
Boston Marathon are its four core values: deliver together; act
responsibly; realize the power of its people; and trust the team.
The B.A.A. shares these principles in its mission of promoting a
healthy lifestyle through sports, especially running, and focuses
on connecting with participants, volunteers, community members, and
supporters throughout the year. As a running and community leader,
the B.A.A. will work hand in hand with Bank of America to bring the
Boston Marathon's impact and reach to new heights—both on a
national and global scale—in the years ahead.
"The Boston Marathon is one of the most iconic and beloved
events our City holds all year, bringing tens of thousands of
people together to enjoy Boston,"
said Mayor Michelle Wu. "We as a
City are grateful to John Hancock
for their many years of support, and look forward to building a new
partnership with Bank of America and the Boston Athletic
Association to elevate this historic event and welcome more people
into our community."
Bank of America is also the title sponsor of the Bank of America
Chicago Marathon, where millions of visitors contribute more than
$386 million to local economy,
providing the equivalent of more than 2,800 jobs at a time of year
when tourism in the city would otherwise experience a seasonal
decline. In addition to the economic impact, runners make a
meaningful charitable impact, totaling more than $246 million from 148,000 runners since 2002
going directly to nonprofits in Chicago, across the U.S and around the
world.
Together, the B.A.A. and Bank of America will strive to make
running more accessible and broaden its impact. Bank of America is
committed to growing the Boston Marathon's non-profit, engagement
and philanthropic initiatives, and extending the event's presence
through the hundreds of qualifying races in the bank's nearly 100
markets across United States and
communities around the world.
In recognition of the Boston Marathon's 127-year heritage and
iconic stature, Bank of America has elected that the organization's
name will appear after the words "Boston Marathon" in the event's
new official title, beginning in 2024: The Boston
Marathon® presented by Bank of America.
Fleming added, "Together, the B.A.A. and Bank of America will
keep Boston front and center to
ensure the Marathon remains a source of pride and passion for so
many. Through this new partnership with Bank of America, we will
expand social, economic and inclusive programs for local residents,
businesses, neighborhoods and communities."
In celebration of the announcement, City of Boston Mayor Michelle Wu, Bank of America, and Boston
Athletic Association gathered at Bank of America's office at 100
Federal Street in Boston for a
ceremonial start to the partnership.
Read more at https://bstnmar.org/BAABoA24
About The Boston Athletic Association
Established in 1887, the Boston Athletic Association is a
non-profit organization with a mission of promoting a healthy
lifestyle through sports, especially running. The B.A.A.
manages the Boston Marathon, and supports comprehensive
charity, youth, and year-round programming. The Boston
Marathon is part of the Abbott World Marathon Majors, along with
international marathons in Tokyo,
London, Berlin, Chicago, and New
York City. Beginning in 2024, Bank of America will serve as
the Presenting Partner of the Boston Marathon. The 127th
Boston Marathon is scheduled to take place on Monday, April 17, 2023. For more information on
the B.A.A., please visit www.baa.org.
Bank of America
Bank of America is one of the world's leading financial
institutions, serving individual consumers, small and middle-market
businesses and large corporations with a full range of banking,
investing, asset management and other financial and risk management
products and services. The company provides unmatched convenience
in the United States, serving
approximately 67 million consumer and small business clients with
approximately 3,900 retail financial centers, approximately
16,000 ATM and award-winning digital banking with
approximately 56 million verified digital users. Bank of America is
a global leader in wealth management, corporate and investment
banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the
world. Bank of America offers industry-leading support to
approximately 3 million small business households through a suite
of innovative, easy-to-use online products and services. The
company serves clients through operations across the United States, its territories and
approximately 35 countries. Bank of America Corporation
stock (NYSE: BAC) is listed on the New York Stock
Exchange.
Reporters may
contact:
|
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Chris
Lotsbom
|
Lorna
Campbell
|
Director, Race
Communications & Media
|
Head of Public
Relations
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clotsbom@baa.org
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lcampbell@baa.org
|
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Andy
Aldridge
|
|
Bank of
America
|
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andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation