iHeartMedia and Samsung Galaxy Announce “Samsung Galaxy Launchpad Powered by iHeartRadio” to Amplify Careers of Emerging Artists
March 23 2023 - 10:00AM
Business Wire
New Program Kicks off with Artists Ice Spice
and Jax Providing Massive Exposure Across iHeartRadio’s Broadcast,
Streaming and Podcast Platforms with a Custom Content Campaign
Captured on Samsung Galaxy S23 Ultra by a Social Creator Crew
iHeartMedia and Samsung Galaxy today announced “Samsung Galaxy
Launchpad Powered by iHeartRadio,” a program designed to develop
and support emerging artists and generate mass awareness and
exposure to support the growth of their music careers. Beginning
Monday, March 27 at the 2023 “iHeartRadio Music Awards” the program
will run through June 2024 and provide exposure for Ice Spice and
Jax across iHeartRadio broadcast, streaming and podcast platforms.
Additionally, the program will provide them with a team of content
creators using the Samsung Galaxy S23 Ultra to amplify their
exposure across the music marketplace and social media, catapulting
these artists to the next level of their careers.
Ice Spice was hailed by fans and The New York Times as "rap's
new princess." Rising out of the Bronx with a fresh spin, she
dropped her 2023 debut EP Like..? (10K Projects/Capitol
Records) to massive acclaim, showcasing clever tongue twisters, a
saucy and seemingly effortless delivery, and an uncanny ability to
change our colloquial language with words like “munch,” smoochie,”
“maddie,” and “baddie.” Jax is a multi-talented singer-songwriter
with a soulful sound and individualistic spirit who started her
career in a more behind-the-scenes role as a song writer, but her
hit “Victoria’s Secret” via Atlantic Records has put her on the map
as an artist. Most recently, she released “Cinderella Snapped” via
Atlantic Records, a resilient anthem against the societal
norms.
“We are passionate about artist development and music discovery
– it is the lifeblood of so many of our stations and to the entire
music industry,” said Tom Poleman, Chief Programming Officer for
iHeartMedia. “Getting massive exposure across broadcast radio is
critical to breaking emerging artists and introducing their music
to new audiences. But so much goes into making someone a household
name and Launchpad combines efforts with Samsung Galaxy to give
these artists the tools and support to take them to that next
level. We are so excited to see this program accelerate their
career growth and significantly enhance their recognition as
superstars.”
Artists and their personalized content creator crew will be
armed with the S23 Ultra and a suite of Galaxy products to produce,
capture and share exclusive behind-the-scenes content of their
journey. The Galaxy products will enable them to capture compelling
content to continue building a fan base as they grow their
careers.
“Our devices can enable artists to reach and engage their fans
and foster deeper connection with them” said Janet Lee, SVP of
Mobile Experience at Samsung Electronics America. “We look forward
to seeing what Ice Spice and Jax create using our Galaxy S23 Ultra
with its powerful camera and suite of creator tools."
The Galaxy S23 Ultra is the ultimate tool for artists and
creators, offering a tailored experience to content creation,
connectivity, and organization in the palm of your hands. Whether
taking photos or filming a video, capture any moment, day or night,
with the S23 Ultra’s 200MP camera, 8K video, and more. The
possibilities are endless with the embedded S Pen and built-in
photo editing tools. Best of all, the S23 Ultra is equipped with
the most powerful processor to date and works just as fast as you
do so you won’t miss a beat.
“I’m so excited and grateful to be part of this program with
iHeartRadio and Samsung so that I can connect with more music
fans,” said Jax. “I’m looking forward to sharing my music with even
more listeners and give them a behind-the-scenes look at my life as
an artist.”
Singles from Jax and Ice Spice will air on iHeartRadio stations
across the country. For a more in depth look of the journey
throughout the program, followers can check out iHeartRadio’s
Instagram, Twitter, Facebook and TikTok and follow Ice Spice and
Jax for exclusive social content.
“Thanks iHeartRadio and Samsung,” said Ice Spice. “It’s so cool
to collaborate with brands I grew up on!”
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
About Samsung Galaxy / Samsung Electronics America,
Inc.
With its US Mobile headquarters in Plano, TX, Samsung
Electronics America, Inc. (SEA) is a leader in mobile technologies,
consumer electronics, home appliances and enterprise solutions. The
company pushes beyond the limits of today’s technology to provide
groundbreaking connected experiences across its large portfolio of
products and services, including 5G networks, and digital
displays.
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iHeartMedia Angel Aristone
AngelAristone@iheartmedia.com
Peyton Webb PeytonWebb@iheartmedia.com
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