IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced it has launched IZEA Flex, its
next-generation, comprehensive influencer marketing platform built
for brands and agencies of all sizes.
First announced during IZEA’s “SUPERCHANGED” streaming event,
IZEA Flex is a data-centric suite of marketing tools that allow
users to track, customize and export relevant data, from creator
profiles to campaign metrics. The tools in IZEA Flex are powerful
on their own, but when tied together, empower marketers to manage
and optimize influencer marketing campaigns and strategies at an
enterprise level.
“The influencer marketing industry has changed and so have the
needs of our customers,” said Ted Murphy, Founder and CEO of IZEA.
“The macroeconomic environment has driven marketers to emphasize
measurement of effectiveness of campaigns and return on influencer
marketing investment. Flex allows marketers to directly track the
impact on sales down to the product and customer level by
integrating with their existing martech stack. We are meeting the
unique needs of brands and agencies while maintaining a price point
that provides tremendous value for marketers.”
Flex Core Toolset
Discover: A social media influencer discovery tool,
Discover allows marketers to search through content from millions
of influencer social profiles while filtering across channels,
demographics and interests to find the right creators for your
campaigns.
ShareMonitor®: A multi-platform social monitoring
tool, ShareMonitor allows marketers to monitor hashtags, keywords
and brand mentions across leading social platforms.
ContentMine®: ContentMine is a content management
tool that collects and measures influencer content, providing
real-time insights and A.I. content analysis from BrandGraph®.
Contacts: Flex’s influencer relationship tool makes it
easy for marketers to keep track of and manage their contacts from
across the creator ecosystem, including creators, talent agents and
legal reps. Flex keeps these contacts updated by pulling data
directly from their associated social handles.
Tracking Links: Built in to Flex is an enterprise-grade
link shortener that generates tracking links marketers can use to
measure the success of their campaigns, including reporting on KPIs
such as time spent on site, products purchased and revenue
generated.
Integrations: Flex integrates with Google Analytics and
Shopify, with more integrations to come. These integrations allow
marketers to aggregate performance data, surfacing sales insights,
conversion metrics and more.
Transactions: Marketers use Flex Transactions to easily
compensate creators with just a $2 flat fee per payment.
Associating these transactions to creators and content allows users
to view campaign KPIs like cost per click and return on ad
spend.
Campaigns: The Campaigns module allows marketers to
create campaigns from a wide range of platforms, including
e-commerce sites and the metaverse. Marketers can quickly associate
creators and content to glean new insights and inform their
influencer marketing strategies.
IZEA Flex Pricing Plans
Starter: The Starter plan gives marketers access to
Flex’s core tools including Discover, ContentMine, ShareMonitor and
Tracking Links. It’s priced at $130 per month with an annual
subscription, or $165 month-to-month, plus applicable
tax.
Power: Power users unlock the ultimate Flex experience
with creator Transactions as well as unlimited integrations,
ContentMine, ShareMonitor, contacts, and more for $500 per month
for up to three users on an annual plan or $600 on a month-to-month
basis, plus applicable tax.
New users can try IZEA Flex with a 10-day free trial. To get
started, visit izea.com/flex.
To work with IZEA as either an influencer or a marketer, visit
izea.com. For news and resources, follow IZEA on Twitter at
https://twitter.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
Safe Harbor Statement
All statements in this release that are not based on historical
fact are “forward-looking statements” intended to qualify for the
safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
bookings, growth or maintenance of customer relationships, and
expectations concerning IZEA’s business strategy. Forward-looking
statements involve inherent risks and uncertainties which could
cause actual results to differ materially from those in the
forward-looking statements, as a result of various factors
including, among others, the following: competitive conditions in
the content and social sponsorship segment in which IZEA operates;
failure to popularize one or more of the marketplace platforms of
IZEA; our ability to establish effective disclosure controls and
procedures and internal control over financial reporting; our
ability to satisfy the requirements for continued listing of our
common stock on the Nasdaq Capital Market; changing economic
conditions that are less favorable than expected; and other risks
and uncertainties described in IZEA’s periodic reports filed with
the Securities and Exchange Commission. The forward-looking
statements made in this release speak only as of the date of this
release, and IZEA assumes no obligation to update any such
forward-looking statements to reflect actual results or changes in
expectations, except as otherwise required by law.
Toni-Ann Burke
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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