New global campaign showcases the brand's storied cocktail
roots in cinematic style
NEW YORK, Jan. 12, 2023 /PRNewswire/ -- Ketel One Family
Made Vodka introduces Born To Cocktail, a cinematic
campaign inspired by its classic cocktail-driven legacy and all the
moments in life elevated by a well-crafted cocktail. Directed by
the prolific creator and filmmaker, Daniel
Wolfe, the bold campaign launches a new global platform for
the award-winning Dutch vodka brand, whose multigenerational
heritage of distilling expertise, innovation, and commitment to
elevating everyday drinks places it at the forefront of
cocktail culture.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9131251-ketel-one-family-made-vodka-introduces-born-to-cocktail/
Developed in partnership with creative partners, Alto, Born
To Cocktail captures a dynamic and spirited cast of worldly
individuals as they explore timeless cocktail culture through
fantastical situations and inspired experiences. Whether it's a
waterside Bloody Mary or an after-after party Espresso Martini
nightcap, the spots take the viewer on immersive, entertaining
journeys that evoke a time and place that feel both modern and
classic, and end with a cocktail that perfectly punctuates the
moment. The campaign encourages consumers to elevate their cocktail
experience by celebrating those who know how to appreciate all the
ingredients of what makes it perfect: the setting, the people, the
vibe and, most importantly, the vodka born to make it better.
An innovative director with provocative vision, Daniel Wolfe's award-winning work in
commercials, music videos, and long form films has gained him a
formidable reputation as a pioneer in his industry, consistently
pushing the boundaries of his form. Chosen for his unique approach
to filmmaking, Wolfe led the charge in creating the engaging visual
environments of Born To Cocktail, which are anchored by
Ketel One and inspired by the various occasions that give rise to
remarkable cocktail moments - and vice versa.
With its brand roots steeped in cocktail culture, Born To
Cocktail is a natural, albeit edgy, next step for Ketel One.
While developing Ketel One Vodka, Carolus Nolet Sr. identified what
vodka as a category was missing: an offering with a smoothness,
flavor, and finish that could be used to craft altogether more
delicious vodka cocktails. He spent the next near decade developing
the perfect recipe for a vodka that would pass the quality test of
the knowledgeable bartending community and succeed on its intrinsic
merits alone. Every detail was executed with meticulous
consideration, from the carefully chosen raw wheat base spirit to
the length of the Ketel One bottle for optimal pouring. Since its
inception soon after in 1983, the time and commitment to quality
instilled in Ketel One has led to global recognition by the bar
industry as the number one trending vodka in the world's best bars,
a top ten bartenders' choice of vodka, and one of the best-selling
vodkas in the world's best bars (Drinks International Brands
Report, 2022).
"We've always done things our own way, and we've shied away from
converting to category norms by focusing on our product and
standing firmly for quality," says Olivia
Kupfer, Director, Ketel One. "That's what's allowed us to be
the best vodka for cocktails from the birth of the brand up until
now, and what will allow us to continue that endeavor into the
future. Simply put, we live to set the bar
remarkably."
As patrons visit their favorite craft cocktail bars again, the
vodka cocktail renaissance cannot be denied, and Ketel One is proud
to be leading the charge in delivering consumers delicious,
elevated vodka cocktails. Cocktail fans now more than ever are
leaning into offerings that harken back to an era of simplicity and
thoughtful intention, and that is where the versatility of Ketel
One Vodka truly shines.
"Now more than ever cocktail fans are seeking out vodka classics
like the Martini, Cosmopolitan, Espresso Martini, Bloody Mary and
more," explains Carl Nolet Jr.,
Eleventh Generation of the Nolet Family Distillery. "We are so
excited to see this era return to fun, playfulness, and ease in
cocktail culture."
Born to Cocktail will begin rolling out the week of
January 15th on digital and streaming
platforms like Hulu, Paramount+, ABC, and CBS, among others.
However cocktail fans choose to enjoy, Ketel One Family Made
Vodka reminds everyone to sip responsibly.
About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by over 330 years
and 11 generations of the Nolet Family's distilling expertise.
Ketel One is crafted using only the highest-quality ingredients,
including 100% non-GMO grain and is gluten-free. That quality has
led to global recognition with Drinks International as the
number one trending vodka in the world's best bars, a top ten
bartenders' choice of vodka, and one of the best-selling vodkas in
the world's best bars (Drinks International Brands Report, 2022).
Inspired by the passionate pursuit of excellence in their craft,
Ketel One continues to toast to the artists, trailblazers and
innovators in the entertainment industry. Follow Ketel One Family
Made Vodka on Instagram for additional inspiration and information:
@KetelOne_US.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives,
and ways to share best practices. Follow on Twitter and Instagram
for news and information about Diageo North America:
@Diageo_NA.
Media Contact:
Bullfrog + Baum
Jenna Kaplan
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Family Made Vodka