Nearly 9 out of 10 sustainability program
directors say companies cannot reach sustainability goals without
significantly reducing energy usage of technology
infrastructure
MOUNTAIN
VIEW, Calif., Dec. 7, 2022
/PRNewswire/ -- Today, Pure Storage® (NYSE: PSTG), the IT
pioneer that delivers the world's most advanced data storage
technology and services, in partnership with Wakefield Research,
released a new report identifying the critical impact of IT on
environmental sustainability and the challenges present in
addressing the urgent and growing demands for IT to be accountable
drivers of change.
The new report, "Drivers of Change: Pure Storage IT
Sustainability Impact Survey 2022," examines the opportunities for
IT professionals to collaborate with enterprise sustainability
directors to navigate reductions in the environmental footprint of
their organizations.
Survey Highlights:
The "Drivers of Change" survey, fielded among 1,000
sustainability program directors, saw consistent results across
global markets, including the U.S., U.K., France, and Germany. Report highlights include:
- Half of Sustainability Managers Are Behind on Sustainability
Goals: Most sustainability managers – 78% – say their company's
leadership is treating sustainability initiatives as a priority,
with the majority planning to meet sustainability goals within
three to seven years (56%). However, only about half (51%) of those
surveyed say they are on track with their goals.
- Technology Plays a Critical, Growing Role in Driving
Sustainability Initiatives: An overwhelming 86% of
sustainability program managers agree that companies cannot reach
their sustainability goals without significantly reducing their
technology infrastructure energy usage. This problem will grow more
dire as 81% predict the impact of technology infrastructure on a
company's carbon footprint will increase in the next 12 months.
- Misalignment of IT and Sustainability Teams in Purchasing
Decisions: Even as tech's carbon footprint grows, 59% of
respondents say vendors' sustainability is likely to be overlooked
during the vendor selection process. This could be allayed by
getting sustainability managers' input earlier, but nearly 2 in 3
(64%) say they only become involved after the technology purchasing
process has already begun.
- IT Team Support of Company Sustainability Initiatives is
Dire: More than any other function (i.e. finance, leadership,
operations), IT was identified as not taking the necessary steps to
support their company's sustainability goals (34%). Only about half
(51%) say their IT team is taking proper considerations about
sustainability when making decisions about technology
purchases.
Industry Significance:
Data centers currently account for 1% of global electricity
consumption today. The World Economic Forum estimates that
digitization generated 4% of global greenhouse gas emissions in
2020 alone, however, if brought to scale digital technologies could
reduce emissions by 20% by 2050.
Data centers and digitization play an undeniably important part
in any corporate sustainability strategy. While sustainability
managers are working towards meeting critical environmental goals,
they can't do so without more sustainable IT infrastructure marked
by high efficiency, scalability, and simplicity.
As a result, there is a tremendous opportunity for IT
professionals to help their organizations make strides in reducing
their environmental footprint. By building and adopting sustainable
technology infrastructure, supported by innovative, efficient, and
scalable IT vendors, IT teams have the potential to make a
significant and immediate impact through technology engineered to
use significantly lower power, lower cooling, and far less
waste.
Executive Insight:
- "As data workloads increase, mitigating the environmental
impact of data infrastructure is critical. This inaugural report on
the central role that IT can play in overall sustainability can be
an important tool to help IT leaders improve their data storage
strategies and decrease their organization's carbon footprint as
they advance their digital transformation." -- Ajay Singh, Chief Product Officer, Pure
Storage
Learn More:
- Read the full Drivers of Change: Pure Storage IT
Sustainability Impact Survey 2022 report and methodology.
- Join theCUBE and Pure Storage for "The Path to
Sustainable IT" special event live on December 7 at 8:30 a.m.
PST; replays available on theCube.
- Check out our new Energy Savings Visualizer, which enables
organizations to calculate estimated electricity cost savings based
on performance or capacity-optimized block, file, or object
storage.
About Pure Storage
Pure Storage (NYSE: PSTG) uncomplicates data storage, forever.
Pure delivers a cloud experience that empowers every organization
to get the most from their data while reducing the complexity and
expense of managing the infrastructure behind it. Pure's commitment
to providing true storage as-a-service gives customers the agility
to meet changing data needs at speed and scale, whether they are
deploying traditional workloads, modern applications, containers,
or more. Pure believes it can make a significant impact in reducing
data center emissions worldwide through its environmental
sustainability efforts, including designing products and solutions
that enable customers to reduce their carbon and energy footprint.
And with a certified customer satisfaction score in the top one
percent of B2B companies, Pure's ever-expanding list of customers
are among the happiest in the world. For more information, visit
www.purestorage.com.
Analyst Recognition:
Leader in the 2022 Gartner Magic Quadrant for Primary
Storage
Leader in the 2022 Gartner Magic Quadrant for Distributed File
Systems & Object Storage
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