Polaris Adventures Expands Internationally and Celebrates One Million Rides
November 15 2022 - 9:02AM
Business Wire
Expanding to Outfitters in Mexico and New
Zealand
Polaris Adventures, the destination-riding and rental side of
global powersports leader Polaris Inc. (NYSE: PII), reached a
milestone of one million customer rides as it brings the adventure
offered by powersports vehicles to an ever-growing audience. Due to
its ongoing and the growing popularity of adventure tourism,
Polaris Adventures recently opened an Outfitter location in Mexico
and is expanding to New Zealand later this month.
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Polaris Adventures, the
destination-riding and rental side of global powersports leader
Polaris Inc., reached a milestone of one million customer rides as
it brings the adventure offered by powersports vehicles to an
ever-growing audience. (Photo: Business Wire)
“With Polaris Adventures, it’s easier than ever before to access
world-class powersports experiences and discover more of the
outdoors – and now in locations outside of the U.S.,” says Vic
Koelsch, Senior Vice President and Chief Digital and Information
Officer, Polaris. “Reaching one million rides is a testament to the
fun our customers discover while riding, as well as the strength of
our Outfitter network to facilitate these experiences daily at a
local level. We are grateful for our Outfitter partners over these
last five years and look forward to building with them as we
continue to grow and expand, offering even more outdoor
opportunities for people to experience the world around us.”
In October, Polaris Adventures added its first international
location with an off-road Outfitter in Todos Santos, Mexico, on
Mexico’s Baja California Peninsula. This month, Polaris Adventures
will expand to Wanaka, New Zealand with the opening of an Indian
Motorcycle Rentals location. Situated at the southern end of Lake
Wanaka, Wanaka is a resort town in the Otago region of the South
Island, an area known for breathtaking roads that run from
coastline through mountain passes.
“Adventure tourism is one of the fastest-growing segments within
the tourism industry, people want experiences, they want to be
active and see the outdoors,” Koelsch continued. “We see current
riders, as well as people who have never tried powersports riding
with us. It comes down to being able to explore the outdoors in a
whole new way. This broad appeal has led to our growth as well as
fuels our continued momentum.”
Since its launch in 2017, Polaris Adventures has been growing
its U.S. presence and today has nearly 200 Outfitters operating
across 39 states, including Hawaii and Alaska. These small business
owners share their knowledge of must-see nearby attractions, hidden
gems, and the most scenic routes – all things that help customers
enjoy safe, memorable adventures. Every year, Polaris equips
Outfitters with a new fleet and each vehicle is equipped for
customer safety and comfort and comes with integrated navigation
capabilities.
To learn more about Polaris Adventures, visit
adventures.polaris.com.
About Polaris Adventures: Polaris Adventures brings
together a select network of Outfitters to provide premium ride and
drive experiences at epic destinations nationwide. Creating safe,
memorable, year-round adventures for all skill levels, Polaris
Adventures offers worry free half and full-day options for couples,
families and adventure groups in state-of-the-art Polaris™
vehicles. Visit Adventures.Polaris.com to learn more.
About Polaris Inc.:
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. Polaris’ high-quality product
line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™
side-by-side off-road vehicles; Sportsman® all-terrain off-road
vehicles; military and commercial off-road vehicles; snowmobiles;
Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot®
moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and
pontoon and deck boats, including industry-leading Bennington
pontoons. Polaris enhances the riding experience with a robust
portfolio of parts, garments, and accessories. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com
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Jess Rogers jess.rogers@polaris.com
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