Goldfish® crackers win a gold Effie for
Feeding Imagination campaign
TORONTO, Nov. 7, 2022
/CNW/ - Campbell Company of Canada
has won one of only four golds at the annual Effie Canada Awards
for its Goldfish Feeding Imagination campaign. Demonstrating
exceptional marketing effectiveness, Feeding Imagination
leveraged Goldfish crackers' solid place as the number one
kids' snack food and supported parents to champion the imaginative
power of their children and bring their creations to life.
"Working with such an iconic brand means finding ways to
continuously celebrate the deep and meaningful connection with
consumers," says Paloma Bentes,
Marketing Director – Snacks, Campbell Company of Canada. "With Feeding Imagination, we
were able to connect with parents through a beloved shared
experience – childhood imagination. The cracker naturally lends
itself to imaginative play, and we are proud that Goldfish
provided children across the country with unlimited potential to
flex their creativity and inspire amazing stories."
The Feeding Imagination campaign showcased the creativity
of Canadian kids and encouraged parents to submit their kids'
artwork and stories for the opportunity to share their work on a
larger stage than the refrigerator door. Winning entries were
displayed through a national out-of-home campaign, turned into a
children's book, included in an augmented reality experience, a
kid-designed video game, and through digital stories on Instagram
and the Goldfish crackers #FeedImagination hub.
The campaign was developed with partner agencies Zulu Alpha
Kilo, Zulubot, Spark Foundry, Proof Strategies and The Mars
Agency.
The Effie Awards are known by advertisers and agencies worldwide
as the leading award in the industry and recognize all forms of
marketing that contribute to a brand's success. Effie celebrates
the effectiveness of campaigns internationally and has become a
global symbol of achievement.
About Campbell Soup Company and
Campbell Company of Canada
For more than 150 years, Campbell (NYSE: CPB) has been
connecting people through food they love. Generations of consumers
have trusted Campbell to provide delicious and affordable food and
beverages. Headquartered in Camden,
N.J. since 1869, Campbell has a heritage of giving back and
acting as a good steward of the environment.
A subsidiary of Campbell Soup Company, Campbell Company of
Canada has been invited into
Canadian kitchens since 1930. Our portfolio includes Campbell's,
Cape Cod, Goldfish, Kettle Brand,
Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder's of
Hanover and V8.
Campbell Company of Canada is the
proud recipient of the 2022 Effie Canada Gold Award and multi-year
recipient of GTAA Top Employer award. For more information, visit
www.campbellsoup.ca.
SOURCE Campbell Company of Canada