VIZIO Ads Closes Upfront with $200M+ In Commitments from Agencies, Brands and Studios
October 06 2022 - 6:00AM
Business Wire
The 100% YoY Increase Driven by Unique
Audiences, Innovative Home Screen Advertising, Expanded Library of
Free Programming
VIZIO (NYSE: VZIO) today announced it has concluded its upfront
season with more than $200 million in direct advertising
commitments from agency holding companies, brands and studios, a
100% year-over-year increase.
The steady growth in advertising revenue for VIZIO Ads can be
attributed to a variety of broad market factors such as audience
migrations from linear to streaming along with better targeting and
measurement direct-to-device advertising offers. Other contributing
factors include the expanded library of programming on VIZIO’s
massive free ad-supported streaming service, WatchFree+, as well as
buyer demand for data-informed advertising and home screen
engagement offerings that deliver unique audiences and great
experiences.
“Our focus is always on how we benefit customers, starting with
the millions of people that turn our TVs on every day all the way
through to the advertising community in search of unique audiences
and better experiences,” said Mike O’Donnell, Chief Revenue/
Strategic Growth Officer for VIZIO. “The growth in our upfront
commitments are a reflection of the important role connected TVs
have in the home and in the marketplace at large.”
VIZIO’s advertising business grew 71% in Q2 2022, compared to
the same period last year, during which time it added 243 net new
advertisers as the company deepened relationships across the agency
landscape.
“Right now advertisers have a renewed focus on optimization and
outcomes, and VIZIO’s integrated hardware and software model
uniquely positions us to help them prove the impact of campaigns,”
said Adam Bergman, Group Vice President of Advertising & Data
Sales at VIZIO. “Advertisers trust us to help them reach receptive
audiences, verify that ads actually hit the screen across devices,
and identify the actions viewers took from experiencing the
creative.”
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant
advertising experience to consumers and brands alike. Offering
premium, addressable advertising inventory inside of WatchFree,
SmartCast and within popular TV apps, VIZIO Ads gives advertisers
the ability to reach new audiences with relevant messages at the
right time. VIZIO Ads gives its customers personable service,
app-level transparency and screen-level verification to ensure
brands can invest with confidence across one of the largest smart
TV footprints in the U.S.
Learn more here: www.vizioads.com.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221006005271/en/
Melissa Hourigan Fabric Media 720-608-1919
melissa@fabricmedia.net
VIZIO (NYSE:VZIO)
Historical Stock Chart
From Mar 2024 to Apr 2024
VIZIO (NYSE:VZIO)
Historical Stock Chart
From Apr 2023 to Apr 2024