Just a tablespoon adds full flavor to any
dish
CAMDEN,
N.J., Sept. 26, 2022 /PRNewswire/ -- Today,
Campbell's® introduced FlavorUp!
cooking concentrate, an innovative new product line offered in
three delicious varieties that elevates everyday cooking with just
one tablespoon. The new cooking concentrate can be stirred in with
any protein, grain or vegetable for a customizable level of flavor
and is Campbell's latest innovation designed to give
consumers a secret ingredient in their pantry. Campbell's
FlavorUp!™ comes in three flavors that will
pack a punch into weeknight dinners and replace the need to buy and
prepare several ingredients, like herbs, that are typically used to
build flavor.
Campbell Soup Company developed the new FlavorUp! brand
as a way for consumers of all cooking levels to use in daily meals.
At-home cooking occasions continue to stay above pre-pandemic
levels, with 41% of consumers reporting dining out less to save
money. The product resonates with younger consumers who have an
appreciation for delicious meals that can still be prepared on
tight budgets and busy schedules without compromising on elevated
flavor.
"We know consumers enjoy cooking at home, but their needs are
changing and budgets are tighter," said Linda Lee, Chief Marketing Officer,
Campbell's Meals & Beverages. "They appreciate the
benefits of a homemade meal but are busy and want
restaurant-quality flavor with minimal prep time. FlavorUp!
provides a versatile and flavorful solution that will help home
cooks broaden their cooking repertoire to bring an easy, elevated
experience to the dinner table. FlavorUp! is the new cooking
hack."
Campbell's FlavorUp! comes in three flavors: Rich Garlic
& Herb, Caramelized Onion & Burgundy Wine, and Savory
Mushroom & Herb. The varieties originate from surveying
consumers to find the most popular combination of ingredients that
are full of flavor but require significant prep and cook time for
the flavor to fully develop. You can find FlavorUp! in the
dry seasoning aisle at leading retailers nationwide or at
FlavorUp.com. Campbell's FlavorUp! will be sold for a
suggested retail price of $4.59.
Check out Pinterest for recipe inspiration and follow along at
@FlavorUpCooking on TikTok and Instagram, share your recipe
creation using #FlavorUp to be featured on the brand's social
channels.
About Campbell Soup
Company
For more than 150 years, Campbell (NYSE: CPB) has been
connecting people through food they love. Generations of consumers
have trusted Campbell to provide delicious and affordable food and
beverages. Headquartered in Camden,
N.J. since 1869, Campbell generated fiscal 2022 net sales of
nearly $8.6 billion. Our portfolio
includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late
July, Milano, Pace, Pacific Foods,
Pepperidge Farm, Prego, Snyder's of Hanover, Swanson and V8. Campbell
has a heritage of giving back and acting as a good steward of the
environment. The company is a member of the Standard & Poor's
500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices.
For more information, visit www.campbellsoupcompany.com or follow
company news on Twitter via @CampbellSoupCo.
Media Contact:
Lucy Forestier
lucy.forestier@mslgroup.com
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SOURCE Campbell's