Walmart Jumps Into Roblox With Launch of Walmart Land and Walmart’s Universe of Play
September 26 2022 - 9:00AM
Business Wire
Roblox community members can check out the
Walmart ‘isles’ to collect verch, catch top music artists and
unlock exclusive interactive content
Hold onto your headsets! Today, Walmart is announcing the launch
of two new immersive experiences in the metaverse mega-platform,
Roblox. Called Walmart Land and Walmart’s Universe of Play, the
spaces offer unique interactive content and entertainment for
customers, bringing to life the best of Walmart’s ‘isles’ in a
virtual world. Walmart Land will bring the best fashion, style,
beauty and entertainment items directly to the global Roblox
community of over 52 million daily users. The retailer will
continue to bring the fun with Walmart’s Universe of Play – the
ultimate virtual toy destination in Roblox, just in time for those
oh-so-real holiday wish lists.
“We’re showing up in a big way – creating community, content,
entertainment and games through the launch of Walmart Land and
Walmart’s Universe of Play,” said William White, chief marketing
officer, Walmart U.S. “Roblox is one of the fastest growing and
largest platforms in the metaverse, and we know our customers are
spending loads of time there. So, we’re focusing on creating new
and innovative experiences that excite them, something we’re
already doing in the communities where they live, and now, the
virtual worlds where they play.”
Walmart Land will feature a variety of immersive experiences,
including a virtual store of merchandise, or “verch”, for your
avatar; a physics-defying Ferris wheel giving users a bird’s-eye
glimpse of the world; and unlockable tokens and badges that can be
earned in various games and competitions. Walmart Land debuts with
three big experiences, specifically with the next generation of
customers in mind:
- Electric Island: Inspired by the world’s greatest music
festivals, Electric Island includes an interactive piano walkway, a
dance challenge, a Netflix trivia experience featuring Noah Schnapp
and a DJ booth where users can learn to mix different beats.
- House of Style: Featuring a virtual dressing room, a
strike-a-pose challenge, an oversized cosmetics obstacle course
(obby) and a roller-skating rink, House of Style will offer
products from af94, UOMA by Sharon C., ITK by Brooklyn &
Bailey, Lottie London, Bubble and more.
- Electric Fest: New in October, users can jump back into
Electric Island for ‘Electric Fest’, a motion-capture concert
celebration featuring performances from popular artists such as
Madison Beer, Kane Brown and YUNGBLUD.
The year’s best toys will have busted loose and turned up in
Walmart’s Universe of Play. The Roblox community can explore
different toy worlds to earn coins for cool virtual goods, or
complete epic challenges to build a personal trophy case, unlock
secret codes and more. Universe of Play includes:
- Immersive games: Users can dive into five new games that
offer experiences featuring products and characters from L.O.L.
Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor
Scooters.
- Sought-after rewards: Users will get the opportunity to
try and collect as many virtual toys as they can to earn coins
redeemable for their avatar verch. Toys will hang all around, and a
Walmart blimp will regularly drop toys throughout the
experience.
- Virtual adventures: Universe of Play will also feature
e-mobility items like hoverboards, which an avatar can use to
travel through the universe faster. Users will encounter a Sharper
Image drone that helps them discover the hottest toy world of the
season.
Users can click in on the excitement today and freely access the
Walmart Land experience on Roblox.com and Walmart’s Universe of
Play on any device including PC, Mac, iOS, Android, Amazon devices,
Xbox consoles, Oculus Rift and HTC Vive.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
230 million customers and members visit more than 10,500 stores and
numerous eCommerce websites under 46 banners in 24 countries. With
fiscal year 2022 revenue of $573 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting https://corporate.walmart.com, on Facebook at
https://facebook.com/walmart and on Twitter at
https://twitter.com/walmart.
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