Amazon Unveils Additional Analytics and Data to Empower Seller Success
September 15 2022 - 12:00PM
Business Wire
Amazon’s new Manage Your Experiments features
help sellers develop conversion-driving content, increasing their
sales by up to 25%
Sellers can now refine their product offerings,
hone their sales strategy, and more effectively market their
products
Today at Accelerate, Amazon’s annual seller conference, Amazon
(NASDAQ: AMZN) announced new features to Manage Your Experiments, a
tool that helps sellers optimize content on product detail pages to
drive higher rates of conversion, increasing their sales by up to
25%. Amazon also enhanced the Product Opportunity Explorer and
Search Analytics Dashboard with new capabilities that help brands
analyze marketing campaigns and identify areas to acquire new
customers and drive repeat purchases. This new set of
industry-leading tools makes it easier for sellers to tap into
customer insights and analytics data to launch new products and
increase sales.
“We’re focused on supporting sellers as they work to build and
grow their business,” said Benjamin Hartman, vice president of
Amazon North America Selling Partner Services. “The tools we’re
announcing today are a direct result of seller feedback and target
every step of their Amazon sales funnel, from new customer
acquisition to increased lifetime value. We’re committed to
continuing to develop tools and features that deliver actionable
insights for sellers.”
“We have been working with Amazon since the beginning,
leveraging data to build our business into one of the largest
jewelry sellers on Amazon,” said Tal Masica, founder of PAVOI
Jewelry. “Thanks to enhancements to the Search Analytics Dashboard
and Product Opportunity Explorer, we now have the ability to
analyze search trends at a granular level, giving us actionable
insights to improve both trend forecasting and design for future
collections – so we can continue delivering quality sustainable
jewelry that our customers love to wear every day.”
Amazon offers a range of industry-leading tools that empower
sellers to optimize their listings, better understand customers,
differentiate their brands, and grow their business. The following
new tools were announced at Accelerate 2022:
- Manage Your Experiments is designed to increase the
quality of product detail pages and drive higher conversion. With
Manage Your Experiments, brands are able to run A/B tests on their
titles, main images, and A+ content to see what performs best. Now,
brands can also A/B test bullet points and descriptions, and review
machine learning-based recommendations for product images and
titles to drive better conversion. Additionally, brands can now
opt-in to auto-publish winning experiments to the product detail
page, automating their A/B tests. Sellers benefit from traffic from
hundreds of millions of Amazon customers, and the new Manage Your
Experiments features make it easier to test more content,
faster.
- Search Analytics Dashboard has expanded since its launch
in early 2022 to offer a new insights dashboard that provides
sellers with anonymized data to better understand customers’
interests and shopping habits. For the first time, brands can
download Search Query and Catalog Performance data and new
ASIN-level details. This new capability enables brands to easily
assess marketing campaigns to identify areas to drive repeat
purchases and acquire new customers—either directly from within
Amazon’s tools or by combining Amazon data with the seller’s own
business data. The enhanced Search Analytics Dashboard is launching
worldwide in September.
- Product Opportunity Explorer builds on its successful
beta introduction in 2021, continuing to offer rich, accurate data
that helps sellers understand, gauge, and evaluate product
opportunities in the Amazon store. Sellers can assess the
likelihood of a new product gaining traction with customers and
forecast sales potential. For the first time, Amazon has now
introduced an enhanced Product Opportunity Explorer with a new
feature, Customer Reviews Insight. This feature helps sellers work
backward from the customer, using customer feedback from product
review insights and product star ratings, to help brands determine
what features they should build and prioritize as they launch new
products or modify existing ones.
- Marketplace Product Guidance, initially announced in
2021, has been enhanced to provide Selection
Recommendations—products in high demand—for U.S. sellers looking to
expand to France, Italy, and Spain. Selection Recommendations give
sellers insight as to products not currently offered that fit a
seller’s portfolio, surfacing new growth opportunities. The tool
takes the guesswork out of which products should be considered in
those stores, based on customer demand. These recommendations are
personalized and ranked based on their opportunity score as
calculated by machine learning models that are designed to predict
the best opportunities for new selection.
Every year, Amazon invests billions of dollars to improve the
infrastructure, tools, services, fulfillment solutions, and
resources dedicated to helping sellers succeed. Sellers are
responsible for more than half of Amazon’s physical product sales;
sellers in our store employed and provided jobs for more than 1.5
million people in the United States.
Learn more about Accelerate at
https://www.amazonaccelerate.com/.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220915005846/en/
Amazon.com, Inc. Media Hotline Amazon-pr@amazon.com
www.amazon.com/pr
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Apr 2023 to Apr 2024