Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising
September 08 2022 - 9:00AM
Business Wire
Roku launches a new certified partner program
to make it easy for advertising agencies to help small-and-medium
sized clients grow their businesses
Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU)
announced today that Camelot is the first agency to join a new
certified partner program to use OneView to help small and
medium-sized businesses (SMBs) accelerate investment in TV
streaming advertising. As an early adopter and first certified
partner, Camelot will use the data, tech, and tools from America’s
#1 TV streaming platform* to make it easy for SMBs to grow their
businesses and achieve their marketing goals.
SMBs are looking for fresh marketing channels as cookies and
mobile IDs become less available. Today, 47% of SMBs say they
intend to increase spend in TV streaming in the next 12 months**.
TV streaming advertising offers the personalization, optimization,
and performance to help SMBs succeed. On Roku, 53 percent of users
say that they prefer shopping at local, independent stores***.
OneView is the ad platform built for TV streaming. Brands use
OneView to set up, optimize, and measure their ad campaigns. In a
world where all TV ads will be automated, OneView offers software
with data, machine learning, and measurement to reach more
streamers wherever they are – Roku, other TV streaming platforms,
desktop, mobile, and more.
Marketers choose OneView because it is the only ad buying
platform with Roku data and with new ad experiences that go beyond
the traditional TV spot. With more than 63 million active accounts
globally as of Q2, 2022, Roku has the scale and accuracy to help
businesses move products off the shelf efficiently.
“We’re thrilled to enhance our longstanding partnership with
Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom,
CEO of Camelot Strategic Marketing & Media. “Camelot prides
itself on building fact-based, insights-driven programs for our
clients, which is why we chose OneView to deliver the best TV ad
experience.”
“For the past six years, Camelot has been a key strategic
partner with Roku and demonstrated operational excellence in
OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited
to entrust Camelot to help a broader set of advertisers accelerate
the shift to TV streaming.”
Camelot was the first agency to certify its traders on OneView
for its Fortune 500 clients. The agency was also a launch partner
with Roku’s clean room, a privacy-first data collaboration
environment that allows advertisers and agencies to use their
encrypted first-party data for their advertising.
To get started with Camelot today, visit
https://go.roku.com/hQaMuxcQ1
*“America’s No. 1 TV streaming platform” is based on hours
streamed according to Hypothesis Group, April 2021. **According to
Advertiser Perceptions SMB Advertising Report 1H 2022, 505
respondents ***According to results from MRI-Simmons USA, Fall
2021
About Camelot Trailblazing through 40 years in the media
and marketing industry, Camelot Strategic Marketing & Media is
a Dallas-based independent agency with 150 employees in cities
across the U.S. – including New York, Los Angeles and Baltimore. We
partner with intellectually curious, want-to-get smarter leaders
from the world’s biggest brands – from TurboTax to Whole Foods to
Michaels – to provide media-agnostic, transparent, insight-driven
media and marketing strategy and execution that drives stellar
results. www.camelotsmm.com
About Roku, Inc. Roku pioneered streaming to the TV. We
connect users to the streaming content they love, enable content
publishers to build and monetize large audiences, and provide
advertisers with unique capabilities to engage consumers. Roku
streaming players and TV-related audio devices are available in the
U.S. and in select countries through direct retail sales and
licensing arrangements with service operators. Roku TV™ models are
available in the U.S. and in select countries through licensing
arrangements with TV OEM brands. Roku is headquartered in San Jose,
Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, features
and functionality of the OneView platform; trends in TV streaming
and advertising spend; and the features, benefits, growth and reach
of The Roku Channel and the Roku platform. Except as required by
law, we assume no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2021 and our Quarterly Report on Form 10-Q for the
quarter ended June 30, 2022. Copies of reports filed with the SEC
are posted on Roku’s website and are available from Roku without
charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks and service marks of other companies appearing in this
press release are the property of their respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20220908005298/en/
Camelot Media Contact Melissa Flynn melissa@melissaflynnpr.com
Roku Media Contact Sarah Saul ssaul@roku.com
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