Roku Debuts Second Season of Weekly Entertainment Show “Roku Recommends”
September 01 2022 - 9:00AM
Business Wire
Season two of “Roku Recommends” goes bigger
with celebrity guests, on location segments, and more brand
partners
New season of the hit show on The Roku Channel
streams for free starting today
Roku, Inc. (Nasdaq: ROKU) announced that “Roku Recommends”
returns today with a bigger, better second season with new features
including celebrity guests, on location segments, and more. In
weekly 15-minute episodes, “Roku Recommends” uses exclusive Roku
data to help our users discover new shows and hidden gems on
America's No. 1 TV streaming platform*.
In 2021, the weekly series saw success as a top-10
video-on-demand** program on The Roku Channel. Emmy® Award-winner
Maria Menounos and award-winning, multi-hyphenate NFL Star Andrew
“Hawk” Hawkins both return as hosts for season two, sharing their
weekly watchlist of new favorite programs and rediscovered
classics.
“I love sharing my favorite TV shows and movies every week with
our viewers so I’m so excited to be back for the second season of
‘Roku Recommends,’” says Maria Menounos, co-host of “Roku
Recommends.”
“As a TV and movie fan myself, I love that ‘Roku Recommends’
helps me create the perfect watch list,” said Andrew “Hawk”
Hawkins, co-host of “Roku Recommends.” “Who better to trust than
Roku, America’s No. 1 TV Streaming Platform, to provide viewers
with new, exciting content and the best recommendations!”
Marketers benefit from integrating into a series that both helps
streamers find entertainment and influences their viewing choices.
Season one viewers of “Roku Recommends” were +188% more likely to
search for a title or series highlighted in a series
episode***.
“Leading brands are breaking out of the traditional 30-second
spot to win the entire streaming journey,” said Chris Bruss, Head
of the Roku Brand Studio. “We’re thrilled how ‘Roku Recommends’
creates a better TV experience for streamers and a better TV
storytelling experience for brands.”
Building off the success of last season, advertisers can
activate in “Roku Recommends” through sponsored show segments,
custom branded integrations, and promotions using Roku home screen
placements. New sponsors include The Weather Channel Television
Network and ViX+, among others. Season two will also include
segments from Roku’s exclusive partnership with Variety, which will
reveal the top searches on the Roku platform each month.
Season two of “Roku Recommends” will be available for free on
both The Roku Channel and Featured Free on the Roku Home Screen.
New episodes will be available every Thursday starting September
1.
“Roku Recommends” is produced by Funny Or Die. Mike Farah, Joe
Farrell, Beth Belew, Whitney Hodack from Funny or Die serve as
executive producers. Randall Bobbitt oversees the series on behalf
of Roku Originals.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
*“America’s No. 1 TV streaming platform” is based on hours
streamed according to Hypothesis Group, April 2021.
**By active account reach
***Based on average lift in search propensity across all the
recommended titles compared to non-Roku Recommends viewers
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, features,
timing and availability of “Roku Recommends”; and the features,
benefits, growth and reach of The Roku Channel and the Roku
platform. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2021 and our Quarterly
Report on Form 10-Q for the quarter ended June 30, 2022. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks and service marks of other companies appearing in this
press release are the property of their respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20220901005232/en/
Sarah Saul ssaul@roku.com
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