Tractor Supply Expands Neighbor's Club Benefits; Rebrands Pet Specialty Business to Petsense by Tractor Supply
August 18 2022 - 11:00AM
Business Wire
- New services added to Neighbor’s Club with expansion to
Petsense by Tractor Supply
- Rebrand to Petsense by Tractor Supply supported by store
refresh
- Hill’s Food, Shelter & Love Program event happening at
every Petsense by Tractor Supply
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, announced today that its
award-winning loyalty program, Neighbor’s Club, will be adding new
services for members and new ways to earn through its pet-exclusive
retailer, Petsense – which will now be rebranded as Petsense by
Tractor Supply. The Company anticipates the expansion will deepen
relationships with existing customers and help attract new pet
customers to both Tractor Supply and Petsense by Tractor
Supply.
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Petsense store front (Photo: Business
Wire)
“Neighbor’s Club has been a true differentiator for Tractor
Supply as we’ve seen strong growth in membership enrollment,
increased spending levels and industry-leading retention levels
with our high-value customers,” said Hal Lawton, President and
Chief Executive Officer of Tractor Supply. “Finding new ways to
provide additional value through the expansion of Neighbor’s Club
to pet parents at Petsense by Tractor Supply is a natural fit given
the complementary nature of the brands. As an industry leader in
the fast-growing pet products and supplies categories, the pairing
of the two brands with our Neighbor’s Club program continues our
history of providing a more rewarding shopping experience for our
customers.”
The latest updates to Neighbor’s Club, which currently has more
than 26 million members, are designed to meet evolving pet customer
demands by adding ways to earn new services like free pet washes
and grooming. The expansion of Neighbor’s Club benefits to Petsense
by Tractor Supply, beginning on August 22, allows customers access
to a wider selection of brands, supplies and more at Petsense by
Tractor Supply locations, such as premium dog and cat food brands
from Fromm, ORIJEN® and Royal Canin, among others. The Tractor
Supply app also offers a “My Pet” personalization which provides a
differentiated digital shopping experience for pet customers like
VetInsight, connecting pet parents with a veterinarian for guidance
and recommendations, and Tractor Supply Rx, a feature that gives
customers the ability to order pet medications through Tractor
Supply.
Petsense by Tractor Supply locations are freshening things up
for customers as well and will now have a friendlier, more modern
and welcoming experience. The new external signage and internal
décor has been unveiled at the Murfreesboro, Tennessee location
with the remaining locations to be completed the end of this
year.
“Petsense by Tractor Supply offers our customers a
differentiated shopping experience with the curated, premium brands
and services they love. We’re excited to provide our customers with
a more meaningful loyalty program through Neighbor’s Club,” said
Matthew Rubin, Senior Vice President and General Manager of
Petsense by Tractor Supply. “Our ability to build and strengthen
our relationship with our pet parents and offer them additional
value is what makes this expansion really special.”
Petsense by Tractor Supply is kicking off the Neighbor’s Club
launch and store refresh project by supporting Hill’s Pet
Nutrition’s Food, Shelter & Love Program at all 178 locations
nationwide on August 27. The program, which began in 2002, provides
shelter partners with training, visuals and other digital aids to
increase adoption awareness, plus exclusive discounts on Hill’s®
brand pet food. In total, Hill’s Pet Nutrition’s Food, Shelter
& Love Program has provided over $300 million worth of food to
more than 1,000 shelters, giving over 12 million pets a home.
Additionally, Hill’s provides useful adopter bags with coupons, as
well as training and pet parent tips at their New Pet Parent
website to pet owners. To sweeten the story, Petsense by Tractor
Supply will also be hosting a contest on their Facebook page,
requesting “Gotcha Day” stories to reward five lucky winners with a
Petsense gift card. To learn more about the giveaway and Hill’s Pet
Nutrition’s Food, Shelter & Love Program event, visit
Petsense.com, and follow Petsense by Tractor Supply on Facebook.
Use the hashtag #PetsensebyTSC to share photos of your pets!
About Tractor Supply
Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, has been passionate about
serving its unique niche, targeting the needs of recreational
farmers, ranchers and all those who enjoy living the rural
lifestyle, for more than 80 years.
Tractor Supply offers an extensive mix of products necessary to
care for home, land, pets and animals with a focus on product
localization, exclusive brands and legendary customer service for
the Out Here lifestyle. With more than 48,000 Team Members, the
Company's physical store assets, combined with its digital
capabilities, offer customers the convenience of purchasing
products they need anytime, anywhere and any way they choose at the
everyday low prices they deserve. At June 26, 2022, the Company
operated 2,016 Tractor Supply stores in 49 states, a customer
mobile app and an e-commerce website at TractorSupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a pet specialty retailer focused on meeting the
needs of pet owners, primarily in small and mid-size communities.
Founded in 2005, Petsense by Tractor Supply specializes in
providing a large assortment of pet food, supplies and services,
such as grooming and training, and offering customers a tailored
experience while providing the top-quality products they need at a
price they love. Petsense by Tractor Supply carries a range of
nationally recognized brands including Fromm, ORIJEN®, ACANA,
Purina Pro Plan, Hill’s Science Diet, Victor and Royal Canin.
Petsense by Tractor Supply is also committed to promoting
responsible pet ownership through pet adoptions, community
involvement and education. At June 26, 2022, the Company operated
178 Petsense by Tractor Supply stores in 23 states. For more
information on Petsense by Tractor Supply, visit Petsense.com.
To stay up to date on all things for Life Out Here, follow
Tractor Supply on Facebook, Instagram and Twitter.
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