Blue Apron Introduces New Tailgating Box Right in Time for Football Season
August 11 2022 - 8:00AM
Business Wire
Newest Offering is Part of the Company’s
Limited-Time, Seasonal Meal Kits
Blue Apron (NYSE: APRN) introduces a new Tailgating Box as part
of its limited-time, seasonal meal kits, available with or without
a subscription. Right in time for football season, the Tailgating
Box features classic game day recipes with an elevated twist,
designed to help customers celebrate their favorite team this fall
with minimal planning involved.
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Blue Apron introduces a new Tailgating
Box, featuring classic game day recipes with an elevated twist,
available for a limited-time. (Photo: Business Wire)
“Our seasonal, occasion-based meal kits provide customers with
‘best of season’ proteins, produce and ingredients, giving them
everything they need to celebrate special moments with ease,” said
John Adler, Blue Apron’s Vice President of Culinary. “Following the
success of the Summer Lobster Box, our Tailgating Box is a new and
exciting way for customers to experience game day with an array of
delicious recipes.”
Blue Apron’s Tailgating Box is made for entertaining, offering
customers a unique and memorable way to create their own viewing
party at home with friends and family. The menu is inspired by
familiar game day recipes, and includes satisfying pulled pork soft
tacos with tropical salsa, queso fundido with chorizo and sweet and
spicy chicken sandwiches with hot honey. To get the party started,
the box also includes a word search game, hosting and entertaining
extras and a custom Michalada recipe.
“We designed these recipes to be fork and spoon optional, making
them easy to share and pass around at a party,” continued Adler.
“The menu features newer ingredients, including peeled and pitted
mango cheek and pre-cooked pulled pork, for decadent flavors that
will boast mass crowd appeal. The recipes can be prepared in
advance, and are designed to be ready in an hour or less so
customers can focus on hosting and entertaining.”
The Tailgating Box is available to order now and ship September
9 through October 31. It can be ordered through Blue Apron’s
website and mobile app, and on the company’s Market and
Walmart.com, where no subscription is required. Each box serves up
to eight and includes the following recipes:
- BBQ Pulled Pork Tacos with Mango Salsa & Guacamole
- Queso Fundido with Chorizo & Fresh Tomato Salsa
- Sweet & Spicy Chicken Sandwiches with Buttermilk Dressing
& Carrot Slaw
To learn more about entertaining with Blue Apron’s Tailgating
Box, visit https://cook.ba/tailgatingbox.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity,
challenge their abilities in the kitchen and see what a difference
cooking quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
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Muriel Lussier Blue Apron muriel.lussier@blueapron.com
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