RedfinNow Expands to Florida
August 11 2022 - 08:00AM
Business Wire
RedfinNow makes cash offers for homes,
giving sellers more certainty in a slowing market
(NASDAQ: RDFN) -- RedfinNow announced its launch today in
Florida, giving homeowners a convenient new way to sell a home with
Redfin (www.redfin.com), the technology-powered real estate
company. Sellers in the Sunshine State can request a cash offer
directly from Redfin to sell quickly and without worrying about
preparing their home for market or negotiating with potential
buyers.
RedfinNow is currently active in the Orlando and Tampa metro
areas and will launch in the Miami and Palm Beach metro areas later
this month. Once the Florida expansions are complete, RedfinNow
will reach a total of 34 markets in 16 states and the District of
Columbia.
“The real estate market in Florida is dynamic thanks to a surge
of migration into the state and a wide array of buyers and sellers,
including full-time residents, retirees, vacation-home owners and
investors," said Jennie Hoffer, Regional Manager for RedfinNow. “As
the housing market cools, the convenience and certainty of a cash
offer will be especially attractive to the homeowners who need to
sell quickly or are selling from afar and don't want to deal with
negotiations or the prospect of a buyer backing out. The cash offer
isn’t for every seller, but for certain ones it’s the best
choice.”
With a cash offer, sellers know exactly how much they’ll receive
from their home sale and can get their money quickly in order to
make their next purchase. Customers can also choose their closing
date, making it easy to coordinate their moving timeline. Expanding
RedfinNow to Florida is part of Redfin's strategy to offer
homeowners a complete real estate solution, with multiple ways to
sell their home. For sellers who prefer to list their home on the
open market, Redfin’s local real estate agents provide a
full-service offering for a listing fee as low as 1%.
“The most unique part of Redfin's iBuying model is that we offer
customers a transparent choice and help them understand the
tradeoffs between our cash offer or listing with a Redfin agent,”
said Jason Aleem, the leader of Redfin’s real estate brokerage.
“Not only do our customers want this choice, having a cash offer
option helps us grow our existing brokerage business. For every
homeowner who takes the RedfinNow cash offer, two other homeowners
will opt to list their home with a Redfin agent instead.”
To request a cash offer, homeowners visit www.redfin.com/now,
type in their address and provide some basic information about
their home. RedfinNow uses local insight and its proprietary
machine-learning algorithms to make a competitive cash offer based
on the home’s location, condition and the cost of repairs. Sellers
can pick their closing date between 10 and 45 days from accepting
RedfinNow’s offer.
Once RedfinNow owns a home, it makes updates and then lists the
home for sale on the open market. Redfin makes it easy for buyers
to tour RedfinNow listings at their convenience. Buyers can unlock
the door of most RedfinNow homes with the Redfin app and self-tour
seven days a week, with or without an agent.
To learn more about RedfinNow and to request an offer for your
home, visit www.redfin.com/now.
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate
company. We help people find a place to live with brokerage,
instant home-buying (iBuying), rentals, lending, title insurance,
and renovations services. We sell homes for more money and charge
half the fee. We also run the country's #1 real-estate brokerage
site. Our home-buying customers see homes first with on-demand
tours, and our lending and title services help them close quickly.
Customers selling a home can take an instant cash offer from Redfin
or have our renovations crew fix up their home to sell for top
dollar. Our rentals business empowers millions nationwide to find
apartments and houses for rent. Since launching in 2006, we've
saved customers more than $1 billion in commissions. We serve more
than 100 markets across the U.S. and Canada and employ over 6,000
people.
For more information or to contact a local Redfin real estate
agent, visit www.redfin.com. To learn about housing market trends
and download data, visit the Redfin Data Center. To be added to
Redfin's press release distribution list, email press@redfin.com.
To view Redfin's press center, click here.
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version on businesswire.com: https://www.businesswire.com/news/home/20220811005230/en/
Redfin Journalist Services: Erin Osgood, 206-588-6863
press@redfin.com
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