Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide
August 10 2022 - 9:30AM
Business Wire
Helbiz Media, Lega Serie B and
RAI-RADIOTELEVISIONE ITALIANA S.P.A. sign an agreement to broadcast
Serie BKT Championship highlights for the 2022/23 season worldwide
outside of Italy
The Rai Italia channel will broadcast all Serie
B highlights worldwide
Helbiz Media, the exclusive distributor of media rights to Serie
BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE
ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the
Serie BKT championship for the 2022/2023 season, offering a vast
number of fans abroad the thrill of the exciting championship.
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Helbiz Media and Italian National
Television Rai Sign Agreement to Broadcast Highlights of the
Italian Serie BKT Championship Worldwide (Graphic: Business
Wire)
The highlights of the Serie BKT Championship will be shown on
the program "Casa Italia," which airs Tuesdays starting September
20. Helbiz Media also aims to sublicense its distribution rights of
Serie BKT with the goal of increasing both revenues for the League
and the international visibility of the championship.
The agreement with RAI represents a further step in the path of
achieving significant international growth for the Serie BKT
championship, after the success of last season in which Serie B was
broadcasted in more than 30 countries including the United States,
Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin
America, Indonesia, Romania, and Israel.
Statement by Matteo Mammì, CEO of HELBIZ MEDIA: "I am
particularly pleased with the agreement reached with RAI for the
broadcast of Serie BKT highlights in international channels with
RAI Italia. It is good news for all the fans who abroad will be
able to follow the spectacle of an incredible Championship and
enjoy the best moments with the most spectacular goals, always with
the guarantee of quality and professionalism of RAI's
journalism."
Statement by Fabrizio Ferragni, Rai Director Foreign
Offer: "Thanks to the agreement with Helbiz, Italian soccer is
back on Rai Italia. Our compatriots abroad, reached by our channel
all over the world, with an audience of about 25 million
homes/families, will be able to receive the most exciting moments
of the Serie B Championship, presented and commented every Tuesday,
starting from September 20, by Piercarlo Presutti and his guests,
inside Casa Italia, the renewed afternoon format created by Rai
Italia for and with Italians around the world."
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version on businesswire.com: https://www.businesswire.com/news/home/20220810005512/en/
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